|
The quarterly newsletter from Mobileway |
|
|
During the last 12 months
the Mobile industry has
continued to evolve toward
its exciting future
potential. Check out our
feature article "Entertaining
Mobile Marketing" and
the revolutionary Mobile
Video initiative with Volvo.
Mobileway has also continued
to consolidate and confirm
its position as the leading
global provider of mobile
marketing and entertainment
solutions and network
services.
 Some Company Milestones:
|
|
|
Achieved record-breaking monthly growth in messaging traffic. At end March 2004, revenues reached US$58 million, a 50% increase on previous year
|
|
Reached break-even for the first time.
|
|
Successfully secured two rounds of funding, bringing total funding since company incorporation to US$77 million.
read more...
|
|
Welcomed our 450th customer! We have also enriched our client portfolio with the signing of some of the World's leading content providers and major entertainment brands, including Sony Pictures, Warner Bros. and Virgin Music.
|
|
Expanded our messaging reach (roaming/indirect connections) to all operators across the World (550+) and increased our direct connections across five continents to over 150. This achievement has increased Mobileway's network of revenue-sharing agreements and bilateral commercial contracts worldwide.
|
|
Invested in the lucrative Chinese market, providing our customers with a single point SMS and MMS connection facilitating access to the country's 31 provinces and over 270 million mobile subscribers.
|
|
Provided Philippines operator, Globe, with the first MMS Interconnect service across 15 countries.
|
|
Secured nearly 100 SMS and MMS Interconnect contracts with key operators in Asia, Africa and the Middle-East.
|
|
In the USA, launched for the National Hockey League (NHL), the first ever SMS Premium Service across all carriers utilising common short codes.
|
|
Launched a new Global Logistics Centre in Singapore that together with our carrier-grade data centres in Paris and Silicon Valley and local commercial teams in 14 countries enable us to offer 24/7/365 technical support and customer service.
|
|
Adopted an Open Framework approach by dovetailing the legacy network infrastructure with a selection of homegrown and best-of-breed third party applications for SMS, MMS and J2ME.
|
|
Allocated additional sales and product marketing resources in most main markets around the world.
|
|
Launched, in partnership with Oplayo the first ever Mobile Video Solution across Europe.
|
As SMS and MMS technologies continue to develop into more exciting and accessible Mobile Entertainment services and Mobile Merchandising opportunities, 2004 is shaping up to be the start of a new era in the mobile industry. Mobileway looks forward to sharing this future with
you.
 |
 |
 |
 |
 |
 |
|
 |
|
Mobileway is the official GamesFest Partner of Terrapinn for the Mobile
Content World 2004 Conference in London – UK, 21 to 23 September 2004,
ExCeL: showcasing the world’s most exciting games and applications. A
panel of industry judges will critique the games and the audience will
choose the best games with an immediate SMS vote.
For more
information about the
conference, text CALL
ME to +44 7786 207 200 |
|
 |
 |
 |
|
|
|
2. Feature article: Entertaining Mobile Marketing
|
|
|
Every brand milestone worth noting, every defining success story is inspired by entertainment marketing principles. The principles work not because they're grand and
distant but close and
personal. read more...
|
|
|
3. Case Study: Volvo Mobile Video
|
|
| In this first Europe-wide marketing campaign, mobile video was used to enhance an innovative strategy for the launch of a new product from Volvo. The successful implementation and positive results are a clear indicator that mobile video is well on the way to becoming an indispensable marketing
tool. read more... |
|
|
4. Short Messages from Mobileway |
|
JUL 03
|
MOBILEWAY SELECTED AS MOBILE MARKETING PARTNER FOR VIRGIN MUSIC
Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France. read more...
|
AUG 03
|
MOBILEWAY MOBILIZES LOLLAPALOOZA 2003 - COMMON SHORT CODE ACROSS 11 US WIRELESS OPERATORS
Mobileway, the Mobile Messaging Leader Enables Lollapalooza's 2003 Interactive Playing Field Through a Common Short code across 11 US Wireless Carriers read more...
|
HOTMAIL AND INSTANT MESSENGER FROM NINEMSN NOW AVAILABLE ON OPTUS POST PAID MOBILE read more...
|
SEPT 03
|
GLOBE TELECOM AND MOBILEWAY SCORE 1ST WITH INTERNATIONAL MMS
Deal propels Globe Telecom to enable MMS interconnect with leading telcos worldwide read more...
|
OCT 03
|
MOBIICO AND MOBILEWAY LAUNCH NHL HOCKEYNATION
A new mobile entertainment community read more...
|
NOV 03
|
MOBILEWAY OFFERS SPORTING FANS THE CHANCE TO PLAY IN CHARITY MATCH WITH FOOTBALLING HEROES
Anti-Drugs Charity, Proyecto Hombre, Stages a Celebrity Football Match to Raise Money for Drugs Rehabilitation Programmes read more...
|
DEC 03
|
MOBILEWAY TO PROVIDE VOTING VIA SMS FOR CNN'S NEW TV POLL
Besides online, regional viewers now have a wireless option to voice their opinions on daily topics broadcast on CNN read more...
|
JAN 04
|
BRING YOUR BUDDIES EVERYWHERE
MSN Messenger Over SMS brings mobility to MSN users– A first in Asia read more...
|
MOBILEWAY TAKES THE UK 'BACK TO THE BARS'
Mobileway provides Premium Mobile Services package for UK charity concerts supporting War Child and Shelter read more...
|
FEB 04
|
THE LATEST WAVE IN 'MOVING PICTURES': MOBILEWAY & OPLAYO DELIVER COMPLETE MOBILE VIDEO SOLUTION
Strategic Partnership Between Leaders Makes Mobile Video a Viable Global Channel read more...
|
MOBILEWAY REINFORCES ITS DOMINANCE OF SMS INTERCONNECT MARKET BY PROVIDING INTERNATIONAL DELIVERY FOR HUTCH USERS IN THAILAND
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway's Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks read more...
|
MOBILEWAY & VRTVSTUDIOS PUT WORDS INTO YOUR MOUTH WITH 'SPEAKING MESSAGES'
Partnership between Mobileway & VRTVStudios Introduces Fun 'Text-to-Voice' Multi-media Messaging Solutions Across the Globe read more...
|
MAR 04
|
NATIONAL KIDNEY FOUNDATION JOINS FORCES WITH MOBILEWAY TO LAUNCH SMS INSTANT WIN CAMPAIGN
Campaign to Increase Support for the Charity
Among Young Tech-savvy Mobile Users read more...
|
UTUSAN & MOBILEWAY KEEP MALAYSIANS UP TO DATE WITH ELECTION NEWS VIA SMS
New SMS Service to Enable Mobile Subscribers in Malaysia to Receive Round-the-clock General Election Updates read more...
|
JUN 04
|
MY-TOONS - MOBILEWAY OFFERS A NEW WAY TO PERSONALISE YOUR PHONE
Become the star of your mobile phone!
read more...
|
CELADOR INTERNATIONAL AND MOBILEWAY DELIVER 'BRAINIEST' MOBILE GAME TO OPERATORS WORLDWIDE
Brainiest fans can now play the game on their mobile phones and win prizes; deal extends brands beyond broadcast boundaries
read more...
|
MOBILEWAY DEVELOPS INNOVATIVE SMS MOBILE MARKETING CAMPAIGN FOR MASTERCARD DURING EURO 2004™ IN PORTUGAL
Competitions will be targeted at GSM users visiting Portugal for Euro 2004, in a campaign to increase card usage.
read more...
|
JUL
04
|
MOBILEWAY
ENLARGES ITS SMS
PREMIUM NETWORK TO
ROMANIA
7 million
consumers
accessible by SMS.
read more...
|
WARNER
MUSIC GROUP,
MOBILEWAY USE
INNOVATIVE MOBILE
MARKETING FOR
ARTIST PROMOTIONS
First Major Music
Company To Use
"Short-Codes"
On CD Packaging In
The U.S. read more...
|
BREAKTHROUGH
PREMIUM SMS SELF
SERVICE WEB PORTAL
LAUNCHED BY
MOBILEWAY AND ZIM
Strategic
partnership
between messaging
leaders makes
premium SMS easier
for businesses
wanting to
monetize mobile
content,
applications and
services. read more... |
|
|
|
5. Conferences & Tradeshows |
|
|
|
|
|
| www.mobileway.com
If you no longer wish to receive this newsletter from
mobileway,
please respond to this message including the word "UNSUSCRIBE" in the subject line.
Thank you.
|
|
|
|