In 1927 Warner Bros.
released a film called The
Jazz Singer starring Al
Jolson. It became an
overnight success - not for
its story or acting credits,
but for the technology that
allowed motion pictures to
talk. The first words
uttered in a feature film
not only rocketed the movie
from obscurity but changed
forever an industry.
Of course we've come a long
way since then. The world
has changed and will always
do so. The technology. The
pace. The players. But
what's far more interesting
is what has not changed….a
universal language called 'entertainment'.
Most brands 'speak' this
language today:
Apple is not a computer
company. It's an iMovie and
iTune. And with the launch
of iPod, Apple looks and
sounds like the funkiest
music video of the year.
Even news isn't what it used
to be. Fox News Network
recently became the number
one news network in America,
beating CNN in every market.
This overnight success lay
in one key differential:
infotainment - a language
they speak fluently.
Closer to home, Mobileway's
VOLVO campaign shows a 'revolutionary'
example in the use of Mobile
Video that helps turn a car
into a superstar. While
Mobile Marketing activities
are still largely based on
SMS campaigns, the
popularity of MMS campaigns
will continue to gain ground
over the next 12 months as
handsets and technology
become more widely available.
Every brand milestone worth
noting, every defining
success story is inspired by
entertainment marketing
principles (eg. larger than
life, compelling,
storytelling, emotive, fun).
The principles work not
because they're grand and
distant; but close and
personal.
Mobileway is uniquely
resourced to deliver and
speak the language of
entertainment. With our
Global Network, local
knowledge and experience, we
can conceptualise, manage,
deliver and analyse an
effective communication
strategy across one or more
markets.
Mobile Marketing is not only
an immediate and
personalised communication
method to promote brands,
but through a legacy of
revenue sharing agreements
Mobileway offers an
unrivalled international
presence, unique positioning
and an ability to settle
funds and monetize the value
chain anywhere in the world
in 90 currencies. An
entertaining thought indeed!
Mobileway's project
management capabilities,
portfolio of innovative
tools (creative, fun and
revenue generating mobile
entertainment and marketing
campaigns) and unrivalled
global reach, carrier grade
data centres (Paris, Silicon
Valley, Singapore) and full
technical support (24/7/365
days), make us the best in
the business.
In an age where every brand
is looking for a new front
door to welcome its
customers, we are
continually striving to
expand our product offer and
services (new opportunities
- coming soon!).
Today, we are at the dawn of
the new 'talkies' era with
the exciting possibilities
opening up through the
mobile phone not only as a
direct and personal
marketing and communication
device but as the ultimate
entertainment accessory.
The future is indeed in the
'palm' of our hands. And, as
Al Jolson said in the first
ever talking movie, "you
ain't seen nothin' yet!".
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