Mobileway helps CLEO get closer with readers, advertisers

Using state-of-the-art wireless technologies from Mobileway, the newly established CLEO Mobile Club seeks to increase value for CLEO magazine readers while increasing the opportunity to do wireless commerce with its advertisers.

CLEO, a well-known Singapore-based lifestyle magazine with a subscriber base of 60,000, has launched a wireless mobile club to provide updates about the magazine, information about contests and news about important marketing, sales and promotions from the advertising partners tapping on the infrastructure of Mobileway - the leading global facilitator of data and money flows in the wireless space between network operators, corporations and content providers.

The new CLEO Mobile Club, located at www.cleo.com.sg, leverages on Mobileway's wireless infrastructure solutions, and is the result of a three-way partnership between value-added wireless marketing services provider, MobileRush.com, part of N2N Consulting, and AdSociety, a pan-Asian broadband advertising company.

The establishment of a new subscription-based platform augments the current trend seen in wireless commerce, which according to a recent report by IDC Asia Pacific will exceed US$36 billion by 2004 in Asia Pacific (excluding Japan).

At the subscriber level, CLEO Mobile Club is based on a permission-based mechanism, which ensures that all mobile users have previously consented to receiving respective mobile advertising services. The wireless marketing platform is built by N2N Consulting who is also Mobileway's reseller.

"More importantly, the new CLEO Mobile Club allows us to capture the database of female Singaporeans which is difficult to tap into on the Internet. CLEO readers can SMS to register for the mobile club and they will also be encouraged to register online so that the targeted content can be delivered to them," said See Chun Yan, Director, N2N Consulting.

"With its direct connections to mobile operators in Singapore and the capability to deliver high volumes of SMS traffic to them simultaneously, Mobileway's wireless infrastructure will provide CLEO with reliable service even if the number of subscribers increases exponentially, " said Cyrille Even, General Manager and Vice-President of Mobileway Asia Pacific.

User preferences will be based upon time, interests as well as profile preferences and a well-designed database engine based on Mobileway technology ensures up-to-date and consistent cross checking of user data to ensure that the strictest data integrity and privacy guidelines are adhered to.

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About Mobileway
Mobileway, a global company with presence in Asia, Europe and the U.S. is a leading facilitator of data & money flows in the wireless space. The company's network hub and value-added wireless services are designed to enable network operators and e-businesses to bring exciting, customised, user-authorised and secure services to mobile consumers. Mobileway, offers wireless data services that include chat, ringtones, text messages, and m-commerce solutions; service data such as copyright reports, click-rate reports, phone software updates, and user validation cryptograms. These make it possible for consumers to experience personalised content; connect with communal affinity groups; securely conduct m-commerce payment transactions anywhere, anytime from their wireless devices. The result is an innovative way for network operators and e-businesses to rapidly and seamlessly bring to the market new forms of wireless interactivity and revenue-generating services. A North American company with operational headquarters in Paris, France, Mobileway, Inc., has offices located throughout Europe, Asia and the United States. The company can be reached on the Web at www.Mobileway.com.

About N2N Consulting
N2N Consulting provides innovative IT business solutions to bridge the gap of business dealing. The company focuses on providing end-to-end value-add services and solutions. N2N Consulting delivers high quality information technology solutions to businesses of all sizes and industries. It maintain exclusive partnerships and a team of talented people to provide solutions for enhanced IT deployments in wired to wireless solutions that give its clients a real and measurable competitive advantage. The company can be reached on the Web at www.n2nconsulting.com.

About MobileRush.com
MobileRush, a wireless marketing platform incubated by N2N Consulting, offers a full campaign management system that is based on ethical, targeted and permission-based, one-to-one marketing. It is empowered by hi-tech expertise from N2N Consulting, a company specialising in building network and system infrastructure, m-business and e-business solutions. N2N Consulting Pte Ltd is the technology arm that built and created this mobile portal to give mobile subscribers a solution. The solution aims to benefit both individual and corporate user. With a keen appreciation of wireless technology and trends, especially in the Asia Pacific region, MobileRush is poised to offer an easy to use, manageable and comprehensive suite of wireless marketing tools to complement on and off line campaigns, to achieve maximum results and ROI. The company can be reached on the Web at www.mobilerush.com.