Mobileway Helps Leading Online Grocer Develop M-Commerce Services

Award-winning online grocer www.e-mart.com.sg adds order confirmation via SMS to enhance shopping experience for busy families and professionals.

Mobileway - the leading global facilitator of data and money flows in the wireless space between network operators, corporations and content providers - is helping leading e-grocer e-mart.com.sg shift to m-commerce with enhanced customer services delivered by SMS. Customerse-mart.com.sg, the online grocery store owned by Singapore Food Industries, can now have their orders confirmed in real time via SMS.

"Singapore Food Industries wants to lead the shift towards new technologies that drive innovation, enhance customer service and transform the food industry," said Mr. Neo Wei Ming, Senior Manager (e-Business) of Singapore Food Industries. "This shift to m-commerce services delivered via SMS is the next logical step now that we have gained experience and expertises in e-retailing."

"We were looking for a service provider that required minimum integration efforts, and that was able to deliver an e-mail interface that is compatible with our current means of sending e-mails to our customers. Mobileway was a good fit in terms of system requirements, and the ability to integrate its service delivery into our formats. In future we will look into SMS as a marketing tool," he said.

Customers of e-mart place their orders through the online store which stocks with more than 2000 items, ranging from fresh food through to household essentials, wines and stationery. After the order is processed, e-mart sends an e-mail confirming delivery within the customer's selected 1.5 hour time slot. About 25 percent of customers has now opted to receive this order confirmation and delivery advisory by SMS.

"Since the target users for e-mart are families and executives who are Internet-savvy but short on time, Singapore Food Industries wants to add proactive order confirmation to its services," said Cyrille Even, General Manager and Vice President, Mobileway Asia Pacific. "There is also potential to extend beyond this added-value service into more active marketing. SMS can be used to reach e-mart customers wherever they are to offer promotional items and special packages. That way they will be reminded of the site, rather than taking the passive approach of waiting for them to log on."


About Singapore Food Industries and e-mart.com.sg
Singapore Food Industries is one of the largest food preparation and distribution companies in Singapore. It owns and operates the award-winning online grocer e-mart (www.e-mart.com.sg) which was launched in January 2000. e-mart leverages Singapore Food Industries' strengths in food logistics and the its expertise in difficult-to-handle food products.

Customers can place orders 24 hours a day, 7 days a week and select any of the 90-minute delivery time blocks available. The company has an on-time delivery rate of 93 percent and orders received before 11am can be delivered the same afternoon at 2.30 pm. e-martt stocks more than 2,000 items and its web site also features interactive content including Kitchen Tips, Nutri-Guide, Ask the Chef and Ask the Dietician.

About Mobileway
Mobileway, a global company with presence in Asia, Europe and the US is a leading facilitator of data & money flows in the wireless space. The company's network hubs and value-added wireless services are designed to enable network operators and e-businesses to bring exciting, customised and secure services to mobile consumers. Mobileway offers wireless data services such as ringtones, logos, text messages and m-commerce solutions. These make it possible for consumers to experience personalised content, securely conduct m-commerce payment transactions anywhere. Mobileway brings to network operators and e-businesses new forms of wireless interactivity and revenue-generating services. Mobileway has operational headquarters in Paris, France. The company can be reached on the Web at www.Mobileway.com.