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Mobileway Gains Important
Audience for its SMS Service through the Popular ZDNet Asia
Web Site
Mobileway, the leading global
facilitator of data and money flows in the wireless space
between network operators, corporations and content providers,
today announced that it has reached an important audience
milestone through its partnership with ZDNet Asia. ZDNet
Asia (www.zdnetasia.com)
has been offering Mobileway's Short Messaging Service (SMS)
text messaging service to its technology-savvy Web audience
since April and extended the popular service to ZDNet Thailand's
users in May. Since then, its users have enthusiastically
adopted the service, and now send 100,000 text messages
each month.
ZDNet Asia is a wholly-owned
subsidiary of CNET Networks, Inc. (Nasdaq: CNET) and one
of Asia's leading Web destinations for business and technology
users. As registered members of the free SMS service, ZDNet
Asia enables its users to send up to 300 SMS text messages
to the mobile phones of their friends, family and business
associates, creating an important avenue for real-time communication
in today's fast-paced world. Mobileway provides the back-end
technology solution and connectivity aggregation that enabled
ZDNet Asia to roll out this SMS service.
According to the GSM Association,
by the end of 2001, monthly global SMS volumes will approach
the 25 billion mark. Due to its popularity, SMS has also
become a unique new response medium for mass consumer marketing
campaigns. The short messages create a fast, convenient
and effective way of getting instant consumer feedback and
substantial interest.
"SMS text messaging is
achieving mass market status in many markets around the
world, and is rapidly growing in popularity in the Asia
Pacific region," said Roger Yuen, Vice President and
Managing Director of CNET Networks Asia Pacific. "As
a new, efficient means of communication for our IT and business
professional users, the SMS service enables us to keep our
registered members updated on the latest promotions and
services available from ZDNet Asia and our partners. We
are pleased to be working with Mobileway, which has proven
to be a valued partner in the smooth implementation of ZDNet
Asia's SMS service."
"This partnership with
ZDNet Asia extends Mobileway's technical expertise in SMS
service to a much sought-after audience of business and
technology users," said Cyrille Even, General Manager
and Vice President, Mobileway Asia Pacific. "ZDNet
Asia's SMS service, powered by Mobileway, serves as a cost-effective
marketing medium for advertisers who want to reach a targeted
audience."
About CNET Networks, Inc.
ZDNet Asia (www.zdnetasia.com)
is a wholly-owned subsidiary of CNET Networks, Inc., the
global source of information and commerce services for the
technology industry. As a top 10 Internet company with established
Web sites in 22 countries and content in 18 languages, CNET
Networks connects buyers, sellers and suppliers throughout
the IT supply chain with award-winning content via the Web,
wireless devices, television, radio and print. Its respected
brand portfolio includes CNET, ZDNet, Tech Republic, mySimon,
News.com, Computer Shopper magazine, CNET Radio, and CNET
ChannelServices. The company's vision is to educate and
empower people and businesses by unlocking the potential
of the technology world to make things easier and faster,
and by helping them make smarter buying decisions.
About Mobileway
Mobileway, a global company with presence in Asia, Europe
and the US is a leading facilitator of data & money
flows in the wireless space. The company's network hub and
value-added wireless services are designed to enable network
operators and e-businesses to bring exciting, customised
and secure services to mobile consumers. Mobileway offers
wireless data services such as ringtones, logos, text messages
and m-commerce solutions. These make it possible for consumers
to experience personalised content, securely conduct m-commerce
payment transactions anywhere. Mobileway brings to network
operators and e-businesses new forms of wireless interactivity
and revenue-generating services. Mobileway has operational
headquarters in Paris, France. The company can be reached
on the Web at www.Mobileway.com.
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