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SINGAPORE - 16 May, 2001 Return to press releases

Mobileway Gains Important Audience for its SMS Service through the Popular ZDNet Asia Web Site

Mobileway, the leading global facilitator of data and money flows in the wireless space between network operators, corporations and content providers, today announced that it has reached an important audience milestone through its partnership with ZDNet Asia. ZDNet Asia (www.zdnetasia.com) has been offering Mobileway's Short Messaging Service (SMS) text messaging service to its technology-savvy Web audience since April and extended the popular service to ZDNet Thailand's users in May. Since then, its users have enthusiastically adopted the service, and now send 100,000 text messages each month.

ZDNet Asia is a wholly-owned subsidiary of CNET Networks, Inc. (Nasdaq: CNET) and one of Asia's leading Web destinations for business and technology users. As registered members of the free SMS service, ZDNet Asia enables its users to send up to 300 SMS text messages to the mobile phones of their friends, family and business associates, creating an important avenue for real-time communication in today's fast-paced world. Mobileway provides the back-end technology solution and connectivity aggregation that enabled ZDNet Asia to roll out this SMS service.

According to the GSM Association, by the end of 2001, monthly global SMS volumes will approach the 25 billion mark. Due to its popularity, SMS has also become a unique new response medium for mass consumer marketing campaigns. The short messages create a fast, convenient and effective way of getting instant consumer feedback and substantial interest.

"SMS text messaging is achieving mass market status in many markets around the world, and is rapidly growing in popularity in the Asia Pacific region," said Roger Yuen, Vice President and Managing Director of CNET Networks Asia Pacific. "As a new, efficient means of communication for our IT and business professional users, the SMS service enables us to keep our registered members updated on the latest promotions and services available from ZDNet Asia and our partners. We are pleased to be working with Mobileway, which has proven to be a valued partner in the smooth implementation of ZDNet Asia's SMS service."

"This partnership with ZDNet Asia extends Mobileway's technical expertise in SMS service to a much sought-after audience of business and technology users," said Cyrille Even, General Manager and Vice President, Mobileway Asia Pacific. "ZDNet Asia's SMS service, powered by Mobileway, serves as a cost-effective marketing medium for advertisers who want to reach a targeted audience."

About CNET Networks, Inc.
ZDNet Asia (www.zdnetasia.com) is a wholly-owned subsidiary of CNET Networks, Inc., the global source of information and commerce services for the technology industry. As a top 10 Internet company with established Web sites in 22 countries and content in 18 languages, CNET Networks connects buyers, sellers and suppliers throughout the IT supply chain with award-winning content via the Web, wireless devices, television, radio and print. Its respected brand portfolio includes CNET, ZDNet, Tech Republic, mySimon, News.com, Computer Shopper magazine, CNET Radio, and CNET ChannelServices. The company's vision is to educate and empower people and businesses by unlocking the potential of the technology world to make things easier and faster, and by helping them make smarter buying decisions
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About Mobileway
Mobileway, a global company with presence in Asia, Europe and the US is a leading facilitator of data & money flows in the wireless space. The company's network hub and value-added wireless services are designed to enable network operators and e-businesses to bring exciting, customised and secure services to mobile consumers. Mobileway offers wireless data services such as ringtones, logos, text messages and m-commerce solutions. These make it possible for consumers to experience personalised content, securely conduct m-commerce payment transactions anywhere. Mobileway brings to network operators and e-businesses new forms of wireless interactivity and revenue-generating services. Mobileway has operational headquarters in Paris, France. The company can be reached on the Web at www.Mobileway.com.


 

 

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