Mobileway SMS Solution Results in a 100% Response Rate for OAAG

Mobileway - the leading global facilitator of data and money flows in the wireless space between mobile network operators, corporations and content providers - has broken the boundaries of traditional advertising by achieving a 100% take-up rate via its SMS solution for the Organization of Asian Amateur Golfers (OAAG).

OAAG offered a special promotion to members via SMS and within the same day received an influx of calls from members wanting to sign up for the offer. This was the first time the Organisation has received such a tremendous response. It previously offered club promotions via traditional advertising.

"Mobileway was approached to provide a cost effective and efficient mode of reaching out to OAAG members," said Cyrille Even, Vice President, Mobileway Asia Pacific, "Our solution was to send SMS messages to their members who have signed up for this service, offering them the lowest green fees in Singapore. This enabled OAAG members to receive up-to-date information through the fastest and most personal mode possible - their mobile phones."

Previously, OAAG members had to log-on to the OAAG Organisation web site or call to find out which clubs in Singapore are offering promotions.

"We are extremely pleased to have partnered with Mobileway because we are now able to offer our members not only premium golfing services but also to move to a whole new paradigm of a total consumer experience," said Marcus Chang, Group CEO, Director Organisation of Asian Amateur Golfers. "Thanks to Mobileway's services, we can now reach out to our members anytime, anywhere via SMS on their personal trusted device, the mobile phone."

OAAG's objective is to bring alive the amateur golfing arena in Singapore to promote and build a community among the members for their mutual benefit and to bring the best interest and true spirit of the game of golf. OAAG looks after the interests of amateur golfers in Singapore and strives to maintain affordable green fees for its members.


About Mobileway
Mobileway, Inc. is a leading provider of global wireless access and content distribution via wireless devices. The company's network hub and value-added wireless services are designed to enable network operators and eBusinesses to bring exciting, customized, user-authorized and secure services to mobile consumers.

Mobileway, Inc., offers wireless data services that include text messages, chat, ring tones, and m-commerce solutions; and service data such as copyright reports, click-rate reports, phone software updates, and user validation cryptograms.

These make it possible for consumers to experience personalized content; connect with communal affinity groups; and securely conduct m-commerce transactions anywhere, anytime from their wireless devices. The result is an innovative way for network operators and eBusinesses to rapidly and seamlessly bring to market new forms of wireless interactivity and revenue-generating services.

A North American company with operational headquarters in Paris, France, Mobileway, Inc., has offices located throughout Europe, Asia and the United States. The company can be reached on the Web at www.Mobileway.com.

About OAAG
The Organisation of Asian Amateur Golfers, OAAG (S) Pte Ltd was set up to look after the interests of amateur golfers in Singapore and the region.

Established in March 1998, OAAG grew to base of 4000 members within 2 years and now exceeds 12,000 members at the millennium's end. With over 220 partner clubs, OAAG is the largest association of its kind in Singapore and among the world's largest golf club.