Impiric keys in the right message with Mobileway.

Acknowledging SMS to be a powerful real-time tool, Impiric Singapore has initialled a contract with Mobileway, offering Impiric's clients secure access to a ready SMS gateway.

Impiric will develop integrated campaigns by acquiring mobile phone numbers and market to the users accordingly, allowing Impiric to use this SMS gateway to send SMS messages to its clients' mobile phone databases.

Delivering on a mobile phone subscriber's permission will determine the success of any SMS campaign.
As SMS is a low cost, real-time communication channel, with over 76% of Singaporeans owning a mobile phone and over 3.5 million SMSs being sent daily, the current acceptance rate for the medium is encouraging and if they are positively executed with permission, campaigns can offer excellent ROI.

Mobileway's core business offers global data access over networks and mobile operators, allowing enterprises to send SMS through its networks.
Mobileway has a global connection with over 80 operators worldwide, providing an edge over competitors in terms of connectivity.

Mr Cyrille Even, General Manager and Vice President, Mobileway Asia Pacific, says, "Mobileway is very honored to be the chosen partner to work with Impiric.
With our secure wireless infrastructure, global mobile operator connectivity, and strong technical support team, we are able to complement Impiric's permission-based SMS marketing campaigns to deliver to mobile phone subscribers information that is highly relevant to them."

He adds, "By leveraging Mobileway's large network of international inter-operator connectivity, clients and firms can also engage Impiric's services to better target these subscribers on a wider scale."

Charles Tidswell, Group Director, Impiric Singapore added "Mobileway were the chosen partner due to their range of services, their flexibility and their ability to access Telco's around the AP region.
This allows Impiric to implement SMS solutions across all our offices in the region when required.

About Wunderman

Wunderman (known in Asia Pacific as 'Impiric - A Wunderman Company'), is the largest integrated marketing solutions company in the world, delivering customer relationship management services to clients through over 80 offices in 40 countries. With 4000 employees worldwide, Wunderman combines strategic consulting, data-driven and creative marketing services, the Internet and the latest information technologies to propel and measure business results for its clients. This network devises and deploys innovative, customer-centric marketing communications with a sound business rationale - capitalizing on the most relevant media channels - from online and e-mail advertising, through consumer promotions and events, to direct mail and DRTV.

Wunderman is a division of Young & Rubicam Inc., a world leader in commercial communications, representing a collaborative network of unsurpassed companies at the forefront of the total brand experience.
Young and Rubicam Inc. comprises the fields of advertising, perception management and public relations, brand identity and design consultancy, database marketing and customer relationship management, and health care communications.
Headquartered in New York, Young and Rubicam Inc. ranks among the world's leading consolidated marketing communications companies and is a member of the WPP Group (NASDAQ: WPPGY)

About Mobileway
Mobileway Inc is a leading provider of global data access over wireless networks for businesses and mobile operators.
Mobileway manages the deployment of wireless data applications and enables associated payments.
The company's global network and value-added wireless services are designed to enable network operators, content providers, enterprises and financial institutions to bring customised, user-authorised, and secure data services to mobile users. Mobileway offers wireless data services that include text messages, ring tones, m-commerce solutions, and service data such as copyright reports, click-rate reports, phone software updates, and user validation cryptograms.
A North American company, Mobileway has offices located throughout Europe, Asia and the United States.
Additional news and information about the company is available at www.Mobileway.com.