Mobileway, i4uuu And Channel V Partner In Revolutionary 2-way SMS Voting Campaign.
For The First Time In Taiwan, Fans Can Vote For The Most Popular New Artiste In The Chinese Music Charts Via 2-way SMS.

Mobileway, a leading enabler of data delivery for mobile applications, announced today its collaboration with i4uuu,an Internet and telecommunications application service provider, and Channel V, to bring about a 2-way voting campaign that enables fans to vote for the most popular new artiste through SMS.

Mobileway is the first SMS infrastructure provider of 2-way mobile SMS voting application in Taiwan.
For the campaign, Mobileway will provide the back-end voting mechanism to enable Channel V viewers to send and receive SMS messages and to channel the messages sent from mobile phone subscribers to i4uuu who will be sorting the final results.

The 2-way SMS works when the subscriber sends an MO (Mobile Originated) through Mobileway and i4uuu will send an MT (Mobile Terminated) through Mobileway back to the subscriber to inform them of the status.

"The partnership with Mobileway brings about tremendous synergy as we combine our technologies to enable Channel V and its viewers an additional avenue for 2-way communication.
We have chosen Mobileway because the company has direct connections with all the five mobile operators in Taiwan. This means that mobile subscribers residing in different networks are able to participate in this voting campaign," said Michael Lai, CEO, i4uuu Group.

Cyrille Even, General Manager and Vice President, Mobileway Asia Pacific, said, "The benefits of 2-way SMS is that the mobile subscriber can actually respond to the promotion sent to their phone instantly, and get a response on the result of the contest that they have just participated in. This is more sophisticated and dynamic than 1-way SMS.
Companies will find this form of SMS marketing more effective as a response is received from their target audience and databases can be captured for future promotion."

"The wireless marketing and entertainment arenas are the two key segments with significant growth potentials, given the increase in wireless transactions and opportunities for monetised services.
Additionally, we have established revenue sharing agreements on a country-by-country basis, which will boost the adoption of m-Commerce," he continued.

Taiwan boasts one of the world's highest mobile penetration rates at 90.5 per cent or 20 million subscribers, well ahead of Singapore and Hong Kong.
The mobile device has evolved to become an integral part of a mobile user's life.
Adopting SMS as its icon, today's youth has become a crucial segment of the mobile-user community.
SMS text is cited by the Yankee Group as the killer mobile application across Asia-Pacific.
As Internet-to-mobile texting increases, the GSM Association believes that 1 billion text messages will soon be sent every day.

Note To Editors:
The campaign has two sections that fans can vote - 'Top-ten Pop Chart' and 'Most Popular New Artiste'.
Fans can cast their votes through SMS, IVR (Interactive Voice Recording), website and snail mail.
Voting deadline for the campaign is 15 January 2002, and persons under the age of 18 will need to seek parental consent.

About i4uuu
i4uuu Group is an Internet and telecommunications application service provider. The group of companies provide value-added services to all PC, cell phone, and PDA users via hosted personal websites as vehicles for personal communications, data storage and processing. The Group has developed and is actively marketing various products and services derived from the Mytelweb system, a core business model and technology which has been patented (China and U.S.A) and patent-pending in many countries worldwide.
Mytelweb is a technology and business model which creates a new domain system using individual telephone number as its corresponding internet domain name.
This system has been successfully implemented in many countries in Asia where English domain name system can not adequately serve the intended purposes due to language barrier and name repetition problem.
Additional news and information about the company is available at www.i4uuu.com

About Mobileway
Mobileway Inc is a leading provider of global data access over wireless networks for businesses and mobile operators.
Mobileway manages the deployment of wireless data applications and enables associated payments.
The company's global network and value-added wireless services are designed to enable network operators, content providers, enterprises and financial institutions to bring customised, user-authorised, and secure data services to mobile users.
Mobileway offers wireless data services that include text messages, ring tones, m-commerce solutions, and service data such as copyright reports, click-rate reports, phone software updates, and user validation cryptograms.
Originally a North American company, Mobileway now has offices located throughout Europe, Asia and the United States.
Additional news and information about the company is available at www.Mobileway.com.