London, UK — 10 April 2001 Return to press releases

Web site performance alerts by mobile phone introduced by Keynote and Mobileway. Mobileway has announced a deal to provide SMS text message services to Keynote Systems, the worldwide leader in e-commerce benchmarking and Web performance management services.  Using Mobileway's technology, Keynote can send instant alerts to Webmasters anywhere in Europe via their mobile phones, regardless of network operator or geographical location.  By using SMS text messaging in addition to email, Webmasters can now respond much faster to web site performance alerts. With a growing number of companies regarding their sites as 'mission critical', Keynote expects increasing use of this new communication channel.  Among the companies using the Keynote services in Europe today are Barclays Capital, eTrade, Citibank, Bertelsman, British Airways, Sun Microsystems, BBC, Bank of Scotland, Philips, Wanadoo, Accor, ABN AMRO, Tesco, Nationwide, Enron, Dresdner Bank, Siemens, Nokia, Ericsson, Volvo Cars, Scandinavia Online, Föreningssparbanken, Bank Fyne, Compaq or Toyota Europe. Because Mobileway has business partnerships and direct network connections with more than 60 mobile phone service operators globally, Keynote is able to offer alerts anywhere.  As well as Europe, Keynote will soon extend its service to cover the Asia- Pacific region using Mobileway's already-established routing infrastructure in that region.  Using Mobileway means Keynote does not have to negotiate separate contracts with multiple network operators.  This 'one-stop-shopping' aspect was an important factor in Keynote's decision to partner with Mobileway. "Our services are mission critical to companies serious about growing and improving their e-businesses, so this new SMS text message alert facility is a significant addition to the delivery channels of our service offering," said Eric Nataf, director of product marketing for Keynote in Europe. "We chose Mobileway because they have direct and strong relationships with more mobile phone network operators globally than any other company in this area. Mobileway's billing flexibility was another factor, allowing us to get reports by individual customer, by region or by country."  Bruno Coindre, executive vice-president for Mobileway's EMEA region adds: "With over 700 million messages sent each month in the UK alone, most people know that SMS has become a massive phenomenon at the consumer level.  Keynote's new service proves SMS is a very efficient way to reach enterprise users in business-critical applications.  There is no doubt that many more companies will be using this channel to reach their target audiences instantly through mobile phones, irrespective of their location or network operator, through the deployment of customised and relevant services." Editors' note: How the service works.  Keynote's SMS alert service is fully automated.  As soon as a customer's website falls below customer-defined performance standards, an alert message is generated, that is routed by Mobileway as an SMS text to the end customer's designated mobile phones. Mobileway bills back the cost of each text message it sends to Keynote, which then recharges its own customers. About Keynote Keynote Systems lnc. (www.keynote.com), founded in 1995, is the world's leading supplier of Internet performance measurement, diagnostic and consulting services to more than 3,000 companies that operate e-commerce Web sites.  Keynote provides services to some of the world's largest and most successful business-related Web sites and Web-hosting companies.  Its customer list includes many well-known companies in retail, banking, finance, computer technology, networking, and publishing.  These customers use Keynote to measure and improve the performance and service levels of their sites, with goals of enhancing online revenue, business efficiency, competitiveness, and customer satisfaction. About Mobileway Mobileway, Inc. is a leading provider of global data access over wireless networks for businesses and mobile operators. Mobileway manages the deployment of wireless data applications and enables associated payments. The company's global network and value-added wireless services are designed to enable network operators, content providers, enterprises and financial institutions to bring customized, user-authorized, and secure data services to mobile users. Mobileway offers wireless data services that include text messages, ring tones, m-commerce solutions, and service data such as copyright reports, click-rate reports, phone software updates, and user validation cryptograms. A North American company, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.