NEW HORIZONS, SAFE PASSAGE - THE NEW MOBILE WAY AT CANNES
Mobileway demonstrates its leading position in managing mobile transactions

Stand B1, Hall 1 - SilverCoast Boat, Albert Edouard Quay, Cannes Harbour

Mobileway®, the leader in managing mobile transactions across the globe, showcased today at the 3GSM Congress in Cannes, its new image and fresh approach to navigating the future of mobile data. Enjoying a strong leadership in the field of SMS technology with far and away the most extensive global reach for message transportation, Mobileway currently holds bilateral commercial agreements with 88 of the World's leading mobile network operators ensuring direct access to more than 90% of the World's mobile users.

With worldwide SMS traffic growing at an explosive rate daily, and consumers' demands for richer content mirroring this growth, the need to break down the business barriers which have so far impeded the widespread roll out of enhanced data and services on the mobile phone is imperative. Through championing revenue-sharing schemes and working hand in glove with carrier and content alike, Mobileway is powering the today and tomorrow of mobile transactions to suit every lifestyle, professional and personal.

Mobileway reveals its charted course at the 3GSM Congress and listed below is a snapshot of some of the projects its global team is currently working on:

PERSONAL SERVICES

Adreact - Mobile marketing in a permissible way
Adreact, a mobile marketing and advertising solutions leader, worked with Mobileway on a successful SMS-based promotion campaign for leading coffee and doughnut retailer, Dunkin' Donuts. This campaign based in Rome, Italy, featured a series of adverts across bill boards and radio inviting doughnut lovers to send an SMS to receive free gift coupons or special offers exchangeable at local Dunkin' Donuts outlets. Sales of Dunkin' Donuts in Italy rose by 9% within the first three weeks of the campaign.

Mobileway managed the delivery of the two-way SMS messaging vital to the success of the promotion.
More information on Mobileway's stand B1, Hall 1 or at: www.adreact.com

Alcatel - Interacting with gamers who 'know the score'
Alcatel, having recognised the potential in interactive gaming to generate revenues from a previously static function on the handset, turned to Mobileway to assist in developing a way to make popular games such as 'killer expo' interactive. The High Score project allows users to pit their wits against common platform games such as 'killer expo' before being able to submit their high score via SMS to the global scoreboard. Playing upon mobile gamers' competitive spirits ensures that Alcatel and carriers alike generate revenues whilst adding value to their consumer offer.

Mobileway manages the two-way SMS delivery of scores and results.
Demonstrations on Mobileway's stand B1, Hall 1 or more information at: www.alcatel.com

Digiplug - setting the tone for mobile downloads
As a leading developer of downloadable ring tones and logos, a vogue that has taken the mobile consumer market by storm over the past year, Digiplug partners with Mobileway to deliver their downloads via SMS to meet the requests of an increasingly demanding global youth. With downloads now including the more complex multi-channel polyphonic ring tones compressed and sent via SMS around the World, Mobileway is also key in working with the operators in ensuring their hub and connectivity supports the growing multi-SMS content environment.

Mobileway manages the transportation and connectivity issues for Digiplug globally.
More information on Mobileway's stand B1, Hall 1 or at: www.digiplug.com

FunMail - animating messaging around the globe
FunMail™ is the world's first system to 'translate' text messages into fun, engaging animation or visuals. Subscribers send a simple SMS text to their friends, which on passing through FunMail's server is magically analysed and a relevant cartoon generated and added to the message. Users also have the ability to opt for a message preview option allowing them to pick and choose from FunMail's cartoon database featuring well-known cartoon series such as South Park and Garfield.

Mobileway manages FunMail's global delivery, ensuring real-time delivery time and time again.
Demonstrations on Mobileway's stand B1, Hall 1 or more information at: www.funmail.com

i4uuu & Taiwan's Channel V - getting the vote of Taiwan's music fans
i4uuu, an Internet and telecommunications application service provider, teamed up with Taiwan's Channel V television channel and Mobileway to give music fans an opportunity to vote for their favourite pop artist. Viewers register their votes by SMS and receive a confirmation message and results of the vote in return. Aimed predominantly at the youth audience, the main users of SMS, is an effective way of creating interaction on a personal level.

Mobileway provides the back-end voting mechanism and transport for the two-way SMS through its direct connections with all five mobile operators in Taiwan.
More information on Mobileway's stand B1, Hall 1 or more information at: www.i4uuu.com

Siemens - doing battle over award-winning gaming applications
Together Siemens and Mobileway have launched the notorious BattleMail KungFu to mobile users across the globe. Launched prior to Christmas 2001 on Siemens' C45 range of handsets, mobile BattleMail KungFu is a martial arts fighting game that invites players to masquerade as one of a series of characters sending high kicks and karate chops to opponents anywhere in the world. Creating a global battlefield for mobile users, mobile BattleMail KungFu is the first real example of a global SMS application based upon revenue sharing.

Mobileway, Siemens and BattleMail.com have already achieved great acclaim for this application through a 2001 BAFTA award nomination and the recent award for 'Best Practice in Consumer Application' at the mobile industry's inaugural SMS 2002 awards in London. Mobileway acts as a 'virtual fight referee' by managing the real-time delivery of the SMS moves across the globe!
Demonstrations on Mobileway's stand B1, Hall 1 or more information at: www.siemens.com

JOB SERVICES

Ecrio - Getting the message in any instance
Ecrio, leading provider of advanced wireless messaging software, ensure that users are contactable instantly whether in front of their desktop PC or on the move with their WAP or SMS phone or PDA. Via Ecrio's Rich Instant Messaging Platform users can send and receive any form of message from simple text and documents up to complex diagrams, maps and multi-media content scaled to their device and across any network. Transported via Mobileway's global carrier-independent network ensures that users benefit from being contactable in any instance and operators benefit from a channel to seamlessly deploy rich data services to their subscribers.

Mobileway manages the two-way delivery of the wireless instant messaging across the globe.
Demonstrations on Mobileway's stand B1, Hall 1 or more information at: www.ecrio.com

Microsoft - keeping corporations on full alert
Working closely with Microsoft on mobilising corporations' workforces, by running an 'alert' system for employees on the move, notifying them via SMS on receipt of an email or reminders for calendar entries. Mobileway's Mobile Exchange Service based around Microsoft's MIS Carrier edition benefits multinational companies by being carrier independent, cutting costs for corporations by avoiding roaming charges and the management of multiple mobile networks. For workforces genuinely working from every corner of the earth, this carrier independence is of utmost importance to ensure seamless and hassle-free remote working.


Mobileway manages the alert system for enterprise clients.
Demonstrations on Mobileway's stand B1, Hall 1 or more information at: www.microsoft.com

Oracle - access to wireless services for enterprising clients
On launching its next generation of Oracle9i Application Server recently, Oracle assured its corporate clients of a fully integrated solution to embrace the potential of E and M-Business to meet their evolving business needs. On the wireless front, Mobileway brings its expertise in employing the latest messaging technologies to equip a corporation's workforce with all the necessary tools to work efficiently whether static or on the move.

Mobileway acts as a key wireless technology and integration partner for deploying Oracle's wireless services.
Demonstrations on Mobileway's stand B1, Hall 1 or more information at: www.oracle.com

WORKING CLOSELY WITH THE OPERATORS

Hong Kong - spreading the word internationally
Through reaching agreements with all the major network operators in Hong Kong, Mobileway has launched an International Inter-Operator Short Message (IOSM) environment, enabling mobile subscribers to send SMS texts overseas. Providing carrier-independence, Mobileway equips Hong Kong mobile operators with the channels to relay messages across geographical boundaries and across networks previously impenetrable to mobile users in the territory.

Mobileway manages the global transportation of all Hong Kong's two-way SMS traffic.
More information on Mobileway's stand B1, Hall 1.

To witness at first hand any of these demonstrations or simply to find out more about Mobileway, visit stand B1, Hall 1 or visit the 'Silver Coast' boat moored in Cannes' Harbour for the duration of the 3GSM congress, 19-22 February 2002.

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Send the relevant message to Mobileway on +44 776 416 8000 and see the result...

o For Nokia mobile phone users, type "MWL"
o For other mobile phone users, type "MWT"

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About Mobileway
Mobileway provides a world leading service to manage mobile data transactions across the globe. With an unique network of 88 mobile carriers reaching 90% of mobile users throughout the World, Mobileway guarantees cost effective, secure deployment of mobile business applications to professional and personal mobile data users.

By expanding the reach of services such as instant messaging, infotainment, mobile advertising, direct marketing and m-commerce applications, Mobileway increases the value of mobile data for content providers, operators and corporations alike.

A North American company, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.