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Singapore, 4 March 2002 Return to press releases


ZINGMOBILE AND MOBILEWAY® PARTNER TO OFFER WIDE RANGE OF RINGTONES, LOGOS TO INTERNET SERVICE PROVIDERS AND MOBILE PHONE OPERATORS

Mobileway®, world leading service provider managing mobile data transactions across the globe, and ZingMobile, leading provider of licensed logos and ringtones in Asia, today revealed their co-operation to offer a wide range of ringtones, logos and picture messages to Internet Service Providers (ISPs) and mobile phone operators who are looking to augment their products and services range.

"We are thrilled with the idea of proposing this offer with Mobileway to Internet Service Providers (ISPs) like Pacific Internet in Singapore to complement their range of value-added services offered to subscribers. Mobileway's extensive network coverage, coupled with international presence allows us to penetrate the overseas mobile markets with much ease," said Benedict Paul, Director of Technology, ZingMobile Pte Ltd. "The Mobileway-ZingMobile partnership is a powerful differentiation tool for ISPs to develop their services and increase customer loyalty," he added.

ZingMobile has a comprehensive library of unique ringtones and logos, while Mobileway provides the means of delivery. Mobileway ensures seamless, real-time delivery of animated messages via its unrivalled mobile network reach. With bilateral commercial contracts in place with 88 of the world's leading mobile operators, Mobileway is able to truly deliver a full direct connection service both on a local level and spanning the globe.

"Our global capability in both SMS traffic delivery and billing tracking, positions us as one of the most reliable partners to work with ," said Cyrille Even, General Manager and Vice President, Mobileway Asia Pacific. "SMS is cited as the killer mobile application across Asia-Pacific. Mobile phone ringtones and icons are among the most popular and profitable wireless applications. As we witness the massive growth potential of SMS, a medium particularly popular among today's increasingly mobile youth, providing them the capability to send and download animated messages, logos and ringtones is an enormous revenue generator for all. Messaging schemes such as this are immensely dependent upon the efficiency of the delivery, this is a challenge we rise to and exceed time again."

According to The Yankee Group, it is estimated that by 2006, Asia-Pacific will represent 50 percent of the global opportunity for wireless Internet, with 411.2 million mobile data subscribers. A powerful direct marketing tool, SMS is a technology that is currently under-utilised, works on existing infrastructure and appliances and is clearly priced. By the end of 2006, revenues from mobile data services in the region will amount to USD308.1 billion, or almost 30 percent of all mobile service revenues.

About ZingMobile
ZingMobile is the leading provider of licensed logos and ringtones in Asia. It specializes in providing and maintaining licensed content for use by 1900 operators, website operators, ISPs and telcos.


ZingMobile holds the exclusive license for several cartoon characters such as Amagurichan, Grimmy and Nyan Nyan Nyanko as well as manages content from other content licensors.

ZingMobile's experience in managing content has positioned it as an ideal partner for managing mobile content. Its complex tracking system allows tracking, reporting and accountability of mobile content in its partnerships with ISPs and telcos, essential to support businesses like ISPs and telcos where billing is an essential part of their revenue model.

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About Mobileway
Mobileway provides a world leading service to manage mobile data transactions across the globe. With an unique network of 88 mobile carriers reaching 90% of mobile users throughout the World, Mobileway guarantees cost effective, secure deployment of mobile business applications to professional and personal mobile data users.

By expanding the reach of services such as instant messaging, infotainment, mobile advertising, direct marketing and m-commerce applications, Mobileway increases the value of mobile data for content providers, operators and corporations alike.

A North American company, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.






 

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