MESSAGING THE MOBILE WAY

Mobileway demonstrates at CTIA Wireless 2002 its leading position in managing mobile transactions across the Globe

CTIA Wireless 2002, Orlando, FL [Booth 4872] - March 18-20, 2002 - Mobilewayâ, leader in managing mobile transactions across the globe, is demonstrating an innovative and unrivalled approach to navigating the future of mobile data at CTIA Wireless 2002 this week in Orlando, FL. Mobileway has a strong leadership in the field of SMS technology with the most extensive global reach for message transportation. Mobileway currently holds bilateral commercial agreements with 88 of the World's leading mobile network operators ensuring direct access to more than 90% of the World's mobile users.

With worldwide SMS traffic and consumers' demands for richer content growing at an explosive daily rate, it is important to break down the business barriers that have so far impeded the widespread roll out of enhanced data and services on the mobile phone. Through winning revenue-sharing schemes and working closely with carriers and content providers, Mobileway is powering today's and tomorrow's mobile transactions to suit every lifestyle - professional and personal.

Listed below is a synopsis of various projects Mobileway's global team is currently working on, many of which will be showcased at CTIA, featuring: Adreact, Alcatel, Motorola, i4uu, Channel V, Celph, Ecrio, Microsoft, Oracle, and Siemens.

PERSONAL SERVICES

Adreact - Mobile marketing in a permissible way

Adreact, a mobile marketing and advertising solutions leader, worked with Mobileway on a successful SMS-based promotion campaign for leading coffee and doughnut retailer, Dunkin' Donuts. This campaign, based in Rome, Italy, featured a series of advertisements across billboards and radio stations inviting doughnut lovers to send an SMS to receive free gift coupons or special offers exchangeable at local Dunkin' Donuts outlets. Sales of Dunkin' Donuts in Italy rose by 9% within the first three weeks of the campaign.

Mobileway managed the delivery of the two-way SMS messaging vital to the success of the promotion. More information is available at Mobileway's booth 4872, or at www.adreact.com.


Alcatel - Interacting with gamers who 'know the score'

Alcatel, having recognized the potential in interactive gaming to generate revenues from a previously static function on the handset, turned to Mobileway to assist in developing a way to make popular games such as 'killer expo' interactive. The High Score project allows users to pit their wits against common platform games such as 'killer expo' before being able to submit their high score via SMS to the global scoreboard. Playing upon mobile gamers' competitive spirits ensures that both Alcatel and carriers generate revenues while adding value to their consumer offer.

Mobileway manages the two-way SMS delivery of scores and results. More information is available at Mobileway's booth 4872, or at www.alcatel.com.

Motorola - Serving up content and applications at the Mobile Services Café

Designed to provide operators with a wealth of content and services that can be customized to meet the mobile data needs of their various subscribers, Motorola's recently launched 'Mobile Services Café' is aimed at driving the adoption of mobile data services. Motorola is employing Mobileway's unique Global Network to simplify the launch of new SMS-based services, such as ringtones for their new line of advanced handsets.

Motorola is operating a mini-GSM network at CTIA using Mobileway's Global Network connections to demonstrate its Mobile Services Café. More information is available at Motorola's booth 2463 or Mobileway's booth 4872.

i4uuu & Taiwan's Channel V - Getting the vote of Taiwan's music fans

i4uuu, an Internet and telecommunications application service provider, teamed up with Taiwan's Channel V television channel and Mobileway to give music fans an opportunity to vote for their favorite pop artist. Viewers registered their votes by SMS and received a confirmation message and results of the vote in return. Aimed predominantly at the youth audience, the main users of SMS, is an effective way of creating interaction on a personal level.

Mobileway provides the back-end voting mechanism and transport for the two-way SMS through its direct connections with all five mobile operators in Taiwan. More information is available at Mobileway's booth 4872, or at www.i4uuu.com.

CELPH - Alerting shoppers to special offers

Visitors to Singapore's Jurong Point Shopping Centre can opt for CELPH Alert by sending a text message to an advertised number stating the number of hours the shopper will be in the commercial center that day. Upon registration, shoppers will receive a free service of SMS alerts to his/her phone during his/her shopping experience, informing the user of special offers, events, and store promotions. CELPH, a leading developer and mobile application provider, selected Mobileway to manage the two-way SMS alert scheme because Mobileway's carrier-independence ensured that they could reach 100% of the mobile shoppers.

Mobileway managed all the SMS traffic for the alert scheme. More information is available at Mobileway's booth 4872, or at www.celph.com.

JOB SERVICES

Ecrio - Getting the message in any instance

Ecrio, a leading provider of advanced wireless messaging software, ensures that users are contactable instantly - whether they are in front of their desktop PC or on the move with their WAP or SMS phone or PDA. Via Ecrio's Rich Instant Messaging Platform users can send and receive any form of message from simple text and documents up to complex diagrams, maps, and multi-media content scaled to their device and across any network. Transporting via Mobileway's global carrier-independent network ensures that users benefit from being contactable in any instance and operators benefit from a channel to seamlessly deploy rich data services to their subscribers.

Mobileway manages the two-way delivery of the wireless instant messaging across the globe. Demonstrations at Mobileway's booth 4872, or more information at www.ecrio.com.

Microsoft - Keeping corporations on full alert

Mobileway is working closely with Microsoft to mobilize corporations' workforces, by running an 'alert' system for mobile employees, notifying them via SMS on receipt of an email or reminders for calendar entries. Mobileway's Mobile Exchange Service based around Microsoft's MIS Carrier edition benefits multinational companies by being carrier independent, cutting costs for corporations by avoiding roaming charges, and the management of multiple mobile networks. For workforces working globally, this carrier independence is crucial to ensure seamless and hassle-free remote working.

Mobileway manages the alert system for enterprise clients. Demonstrations at Mobileway's booth 4872, or more information at www.microsoft.com.


Oracle - Access to wireless services for enterprising clients

Upon launching its next generation of Oracle9i Application Server recently, Oracle assured its corporate clients of a fully integrated solution to embrace the potential of E-and M-Business to meet their evolving business needs. On the wireless front, Mobileway brings its expertise in employing the latest messaging technologies to equip a corporation's workforce with all the necessary tools to work efficiently whether static or mobile.

Mobileway acts as a key wireless technology and integration partner for deploying Oracle's wireless services. Demonstrations at Mobileway's booth 4872, or more information at www.oracle.com.

WORKING CLOSELY WITH THE OPERATORS

Hong Kong - Spreading the word internationally

Through reaching agreements with all the major network operators in Hong Kong, Mobileway has launched an International Inter-Operator Short Message (IOSM) environment, enabling mobile subscribers to send SMS texts overseas. Providing carrier-independence, Mobileway equips Hong Kong mobile operators with the channels to relay messages across geographical boundaries and across networks previously impenetrable to mobile users in the territory.

Mobileway manages the global transportation of all Hong Kong's two-way SMS traffic. More information is available at Mobileway's booth 4872, or at www.mobileway.com.

To view any of these demonstrations or to learn more about Mobileway, visit booth 4872 March 18-20, 2002 at CTIA Wireless 2002 at the Orange County Convention Center in Orlando, Florida.