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CTIA Wireless 2002, Orlando, FL [Booth 4872] - March 18, 2002 Return to press releases


MOBILEWAY WORKS WITH MOTOROLA ON ITS MOBILE SERVICES CAFÉ OFFERING

Mobileway providing SMS delivery for Motorola's extensive mobile data content and application menu


Mobileway® leader in managing mobile transactions across the globe, revealed today its work with Motorola (NYSE: MOT) to provide the SMS-based services for Motorola's newly launched Mobile Services Café suite of mobile Internet applications and services.

Launched at the recent 3GSM World Congress in Cannes, Motorola's Mobile Services Café solutions suite is designed to provide network operators with a wealth of content and services that can be customized to meet the mobile data needs of their various subscribers. Downloadable ringtones delivered via SMS are one feature of the offering, and Mobileway provides that specific service.

Aimed at driving the adoption of mobile data services, the Mobile Services Café offering is branded by network operators and arms them with tools such as messaging, infotainment and mobile commerce to offer their customers a more personalized mobile Internet experience on any web-enabled mobile device. With the added capacity to host and manage the available services, Mobile Services Café solutions also provide network carriers with new and improved revenue channels and a way to gain competitive advantage.

"Mobileway has signed an agreement providing access to the Mobileway Global Network to deliver current and next-generation content, services and applications via our Mobile Services Café," said Mike Bordelon, Corporate Vice President and General Manager of Motorola's Internet Software and Content Group (ICSG). "Motorola is using Mobileway's unique Global Network capability to simplify the launch of new SMS-based services now and in the future."

Mobileway benefits from an unrivalled global messaging reach achieved through contracted direct connections and bilateral commercial agreements with 88 of the World's leading mobile network operators. Being carrier agnostic, Mobileway provides Motorola with a single point of access to true global coverage for Mobile Services Café solutions.


"The Mobile Internet is a carrot that has been dangled in front of the consumer's nose for a while," commented Bob Pike, EVP Global Marketing and Business Development for Mobileway. "WAP's failure to deliver coupled with increasing delays in the arrival of 3G has created a certain cynicism surrounding mobile data."

"However, the phenomenal success of SMS is evidence of the consumer's readiness for mobile information transportation," Pike said. "True mobile Internet services are becoming a reality. Our unmatched global positioning within the messaging industry enables us work with Motorola to develop mobile data services for the 500 million mobile users across the globe."

Motorola is operating a mini-GSM network at CTIA Wireless 2002 in Orlando via Mobileway's Global Network through a SMSC (Short Message Centre). To experience these services up close, visit Mobileway and view more of its product demonstrations at Booth 4872. Mobileway solutions will also be featured at Motorola Booth 2463 in Hall B, March 18 - 20 at the Orange County Convention Center.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Mobileway is a trademark of Mobileway Inc. © Motorola, Inc. 2002.

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About Mobileway
Mobileway provides a world leading service to manage mobile data transactions across the globe. With an unique network of 88 mobile carriers reaching 90% of mobile users throughout the World, Mobileway guarantees cost effective, secure deployment of mobile business applications to professional and personal mobile data users.

By expanding the reach of services such as instant messaging, infotainment, mobile advertising, direct marketing and m-commerce applications, Mobileway increases the value of mobile data for content providers, operators and corporations alike.

A North American company, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.






 

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