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MOBILEWAY WORKS WITH MOTOROLA ON ITS MOBILE SERVICES CAFÉ
OFFERING
Mobileway providing SMS
delivery for Motorola's extensive mobile data content and
application menu
Mobileway® leader in managing mobile transactions across
the globe, revealed today its work with Motorola (NYSE:
MOT) to provide the SMS-based services for Motorola's newly
launched Mobile Services Café suite of mobile Internet
applications and services.
Launched at the recent 3GSM
World Congress in Cannes, Motorola's Mobile Services Café
solutions suite is designed to provide network operators
with a wealth of content and services that can be customized
to meet the mobile data needs of their various subscribers.
Downloadable ringtones delivered via SMS are one feature
of the offering, and Mobileway provides that specific service.
Aimed at driving the adoption
of mobile data services, the Mobile Services Café
offering is branded by network operators and arms them with
tools such as messaging, infotainment and mobile commerce
to offer their customers a more personalized mobile Internet
experience on any web-enabled mobile device. With the added
capacity to host and manage the available services, Mobile
Services Café solutions also provide network carriers
with new and improved revenue channels and a way to gain
competitive advantage.
"Mobileway has signed
an agreement providing access to the Mobileway Global Network
to deliver current and next-generation content, services
and applications via our Mobile Services Café,"
said Mike Bordelon, Corporate Vice President and General
Manager of Motorola's Internet Software and Content Group
(ICSG). "Motorola is using Mobileway's unique Global
Network capability to simplify the launch of new SMS-based
services now and in the future."
Mobileway benefits from an
unrivalled global messaging reach achieved through contracted
direct connections and bilateral commercial agreements with
88 of the World's leading mobile network operators. Being
carrier agnostic, Mobileway provides Motorola with a single
point of access to true global coverage for Mobile Services
Café solutions.
"The Mobile Internet is a carrot that has been dangled
in front of the consumer's nose for a while," commented
Bob Pike, EVP Global Marketing and Business Development
for Mobileway. "WAP's failure to deliver coupled with
increasing delays in the arrival of 3G has created a certain
cynicism surrounding mobile data."
"However, the phenomenal
success of SMS is evidence of the consumer's readiness for
mobile information transportation," Pike said. "True
mobile Internet services are becoming a reality. Our unmatched
global positioning within the messaging industry enables
us work with Motorola to develop mobile data services for
the 500 million mobile users across the globe."
Motorola is operating a mini-GSM
network at CTIA Wireless 2002 in Orlando via Mobileway's
Global Network through a SMSC (Short Message Centre). To
experience these services up close, visit Mobileway and
view more of its product demonstrations at Booth 4872. Mobileway
solutions will also be featured at Motorola Booth 2463 in
Hall B, March 18 - 20 at the Orange County Convention Center.
MOTOROLA and the Stylized
M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their
respective owners. Mobileway is a trademark of Mobileway
Inc. © Motorola, Inc. 2002.
***
About Mobileway
Mobileway provides a world leading service to manage mobile
data transactions across the globe. With an unique network
of 88 mobile carriers reaching 90% of mobile users throughout
the World, Mobileway guarantees cost effective, secure deployment
of mobile business applications to professional and personal
mobile data users.
By expanding the reach of services
such as instant messaging, infotainment, mobile advertising,
direct marketing and m-commerce applications, Mobileway
increases the value of mobile data for content providers,
operators and corporations alike.
A North American company,
Mobileway has offices located throughout Europe, Asia and
the United States. Additional news and information about
the company is available at
www.Mobileway.com.
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