Adding SMS to the Direct Commerce Mix for Faster, More Cost Effective Shopping

Mobileway®, leader in managing mobile transactions across the globe, revealed today its work with OrderMotion, to provide small and medium-sized direct commerce businesses with SMS-ordering capability. This is the first time SMS has been made available as a channel for ordering physical goods.

Ordering by SMS is fast and secure; the first time a customer places an order the mobile number will be recognised as a new user and the merchant will call the customer directly to register the necessary details to process the order. Merchants can also leverage their existing customer base and recruit mobile consumers when they place a voice order by asking their mobile number and add it to their existing profile. Consumers will then have the possibility to carry out subsequent orders via SMS, eliminating the need for a telephone call and so speeding up the transaction time considerably. The 'device present' nature of SMS where the mobile number is automatically registered with each message ensures that fraud is minimized. The new SMS ordering platform from OrderMotion and MobileWay also offers merchants enhanced security by simultaneously offering them credit card hosting, order processing and SMS connectivity.

With bilateral commercial contracts in place with 88 of the leading mobile network operators granting direct access to more than 90% of the World's mobile users, Mobileway provides OrderMotion's clients with unrivalled global reach ensuring seamless, real-time delivery of any SMS orders both on a local and global level. Providing this one direct link between users, the network operators and merchants, eliminates the need for heavy investment in both the time and technology infrastructure necessary to reach all their mobile-enabled customer base across geographical boundaries and even among the various network operators at local level.

Carles Guillot, head of Mobile Commerce for Mobileway Inc commented, "The runaway success of mobile messaging as a person-to-person communication tool is staggering, and this has driven businesses to look seriously at SMS as a sales and marketing tool to reach their consumers. It is great to team up with OrderMotion who already have a strong foothold in the market of web-based ordering systems for merchants. Their foresight in adding SMS into the whole direct commerce mix is unprecedented, and as the only player in the messaging market to truly enable global and local connectivity for this type of service it is a pleasure to join forces with them on this project."

OrderMotion provides a multi-channel, multi-lingual platform whose functions include campaign management, call center services, mail order management, order capture, fulfillment, payment processing, customer service, inventory control, marketing and financial reporting as well as customer database management. The service is truly 'SmartWare', since with every transaction a direct commerce company becomes better informed about its customers, products and the way it does business. By adding SMS ordering capability to the mix, OrderMotion are leading the field by offering their customers the only true integrated direct commerce offer spanning any technology platform

Ordering via SMS - Mobileway & OrderMotion/2

"Businesses are asking 'how can we leverage the incredible popularity and ease of use of SMS messaging?'" added Niels Christensen, CEO for OrderMotion. "They see the opportunity to add a new and powerful sales channel but need an efficient platform to manage it. We have seamlessly combined Mobileway's SMS services with our transactional environment and created such a platform. Our combined solution allows for real-time, impulsive interaction between consumer and brand."

Preventing the need to wait in line at a store, locate an Internet-enabled computer or spend hours on the telephone waiting on hold, SMS ordering really can ensure an enjoyable and fast shopping experience. OrderMotion's pay-as-you-go web-based model ensures that upfront investments and maintenance costs are non-existent and that pricing is on a per-transaction basis.

To find out more about this project visit www.ordermotion.com or to learn more about Mobileway's other SMS-based innovations, please visit us at the MobileCommerce show in Singapore's Expo, held from 16-18 April 2002.

Mobileway is a trademark of Mobileway Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

About Mobileway
Mobileway is the leader in managing mobile transactions across the globe. With direct connections to 88 mobile carriers, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.

By expanding the reach of lifestyle services such as instant messaging, infotainment, mobile marketing, m-commerce and enterprise applications, Mobileway increases the value of mobile data for operators, content providers and corporations alike.

Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.

About OrderMotion
Transaction Smartware Inc., provides an outsourced software solution to the mission-critical planning, coordination, processing and fulfillment of orders for direct commerce companies. It delivers i's flagship service, OrderMotion, to clients across the United States and Europe. OrderMotion, is an affordable, fully integrated order management and fulfilment system based on our proprietary ASP software. OrderMotion's Web-native platform enables direct marketers to process orders from any channel, manage marketing campaigns and customer lists and streamline the operations of their businesses without any investment or expenses in staff, software or infrastructure.

OrderMotion helps managers of multi-channel commerce companies operate their businesses more effectively and efficiently by automating operations and making available real-time information relating to nearly every facet of these companies' operations. The solution incorporates analytical tools, best-of-breed methodologies, in-depth functionality and enterprise-wide information flow. For more information visit www.ordermotion.com