Mobileway®, leader in managing & monetising mobile transactions across the globe, revealed today its partnership with Diners Club Australia to provide the delivery of prompt and secured SMS-based services for Diners Club Australia’s newly launched Club @lerts service. 

Club @lerts is an innovative new way for customers to receive up to date account information, the latest news and special offers from Diners Club via e-mail and/or SMS. The service renders the customer the flexibility to choose which information they would like to receive, when and how to receive it. The alerts include: account balance, payment reminder, payment past due, payment received, unusual spending, ethical and non-spamming marketing messages.

“We believe we are the first card provider in Australia to offer mobile alerts to customers, giving them unprecedented access to their account information while on the move. Diners Club Australia is using Mobileway’s unique Global Network capability to simplify the launch of this new SMS-based service.” said James Atkins, General Manager Sales and Marketing, Diners Club Australia. 

“We see tremendous synergy emerging from this alliance as both entities are part of the Citigroup and in this case Diners Club Australia is able to leverage off developments, expertise and learnings in other business units throughout the world,” he continued.

Mobileway benefits from an unrivalled global messaging reach achieved through contracted direct connections and bilateral commercial agreements with 88 of the World’s leading mobile network operators. Being carrier agnostic, Mobileway provides Diners Club with a single point of access to true global coverage for Diners Club holders across the world. 
“The phenomenal success of SMS is clearly evident in the consumer’s thirst for instant mobile information,” commented Cyrille Even, General Manger and Vice President for Mobileway Asia Pacific. “True mobile Internet services are becoming a reality as mobile Internet users in the world are projected to grow 18-fold from now to 2005. Our unmatched global positioning within the messaging industry enables us work with premier vendors like Diners Club develop mobile data services for their Members in Australia and while travelling throughout the world.”

To join Club @lerts, log into, or register for Online Transaction Summary at dinersclub.com.au, to set up alert preferences.

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About Diners Club Australia
Diners Club has built a worldwide reputation as a charge card for travel and entertainment (T&E). In 2001 56% of Diners card expenditure in Australia now is on non-T&E expenses. Diners Club has over 400,000 personal and business card members and is accepted at over 150,000 locations in Australia and seven million locations around the world. Diners Club Australia is a member of Citigroup and is a franchise of Diners Club International.

About Mobileway
Mobileway is the leader in managing & monetizing mobile transactions across the globe. With direct connections to 88 mobile carriers, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users. 

By expanding the reach of lifestyle services such as instant messaging, infotainment, mobile marketing, m-commerce and enterprise applications, Mobileway increases the value of mobile data for operators, content providers and corporations alike. 

Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com .