Mobileway® demonstrates at CommunicAsia 2002 its leading position in managing and monetizing mobile transactions across the globe. Mobileway is a pioneer in the field of SMS technology possessing the most extensive global reach for message transportation, through bilateral commercial agreements with 88 of the World's leading mobile network operators ensuring direct access to more than 90% of the World's mobile users.

Mobile data and in particular messaging has grown exponentially over the past few years. While the European market is considered to be reaching ‘maturity’, growth rates in Asia Pacific are still high with analysts predicting growth of around 41% in this year alone. The emergence of ‘revenue sharing’ and reverse billing has been key in meeting consumers’ demands for ever-richer content and services, as well as attracting big-brand content providers’ to enter the lucrative mobile space and providing carriers with new revenue streams sorely needed to offset the debts incurred through investment in 3G. In many countries chargeable mobile data via SMS, or premium content, accounts for around 15-20% of mobile operators’ ARPU , a figure that is growing almost daily. 

Of Mobileway’s 88 carrier agreements, more than half of these support revenue-sharing, this legacy arms Mobileway with the capability to not only publish content on behalf of the content provider community both at a local level and globally, but also to handle the billing and settlement aspect of the mobile transaction. The settlement of funds to all parties involved in revenue sharing can be a slow process; in some countries content providers may not see their returns for up to 150 days. A privileged relationship with Citigroup allows Mobileway to address this issue by reducing this time lag down to 60 days at the most through a unique ‘bill-of-exchange’ arrangement and also provide customers with the opportunity to settle funds in 90 currencies. 

This unique positioning ensures that Mobileway is truly powering today and tomorrow’s mobile transactions to suit every lifestyle – professional and personal. Mobileway will be demonstrating a selection of its current projects at CommunicAsia 2002, to find out more about these or about the company’s work around the globe please visit its booth, Hall 6, 6B3-01. A number of key announcements made recently are outlined overleaf, for more information on these or for further news regarding the company, visit www.mobileway.com :


Messages from Mobileway

MSN – 15 million users in Asia can now access Hotmail on the move via SMS
Mobileway has been taken on by MSN to deliver the capability for mobile carriers in Asia to offer MSN Hotmail Web-based e-mail service via two-way short message service (SMS) beginning this summer. The agreement, which follows successful carrier trials of the MSN Hotmail SMS service in both Chinese and English in the region, will also extend to offer MSN Messenger Service via SMS to consumers in the fall. 

With this service, MSN Hotmail users on the go will have the option to receive e-mail sent by SMS to their MSN Hotmail accounts on their mobile phones. They will be able to reply to those e-mail messages directly to the sender’s inbox via SMS and perform other common tasks directly from their phone. MSN Hotmail is the world’s most popular free Web-based e-mail service* and has more than 110 million users worldwide, including 15 million in Asia. 
More information is available at Mobileway's booth 6B3-01, or at www.mobileway.com .

Mobile Stream s – SMS content and downloads make it to the USA
Following a successful 60-day trial period, Mobile Streams, the owner and operator of more than 225 different websites about nonvoice™ mobile communications, has selected Mobileway to enable delivery of its SMS content to the North American mobile subscribers. Through its range of consumer and industry sites, Mobile Streams offers its own internally developed research, information, software, services and content, which Mobileway will be delivering via SMS to the subscribers. 

Extending their relationship beyond SMS delivery in the States, Mobile Streams and Mobileway are also working together at a corporate level to address and tackle the issues facing the delivery and billing of mobile content based upon EMS and MMS. 
More information is available at Mobileway's booth 6B3-01, or at www.mobileway.com .

Diners Club – Australian members on full @lert
Mobileway has partnered with Diners Club Australia to provide the delivery of prompt and secured SMS-based services for Diners Club Australia’s newly launched Club @lerts service. Club @lerts is an innovative new way for customers to receive up to date account information, the latest news and special offers from Diners Club via e-mail and/or SMS. The service renders the customer the flexibility to choose which information they would like to receive, when and how to receive it. The alerts include: account balance, payment reminder, payment past due, payment received, unusual spending, ethical and non-spamming marketing messages.
More information is available at Mobileway's booth 6B3-01, or at www.mobileway.com 

DataCard – Over-the-air provisioning of Java™/SIM toolkit applications 
The Datacard Group has devised a solution to efficiently deploy new services based around Java™ SIM cards. The solution uses Datacard’s Affina™ card management system to allow the mobile operator to track and control the download of SIM Toolkit/Java applications over the air, delivering personalized subscriber services to the individual’s mobile phone without having to replace any existing infrastructure. The exchange between the SIM card, the mobile terminal and the card management system is powered by Mobileway’s platform. This solution can be integrated into operators’ existing CRM systems to provide feedback on every transaction that takes place. 
More information is available at Mobileway's booth 6B3-01, or at www.mobileway.com 

Economic Development Board – Supporting Mobileway’s wireless expansion in Singapore
Mobileway recently announced its plans to expand the existing data centre in Singapore to serve as the nerve centre for its next generation consumer and enterprise wireless offerings. The current base in Singapore was set up 18 months ago and the decision to scale this existing centre revolves around its ideal development climate: excellent communications, transparent regulations, highly skilled workforce and not least the proactive government industry support. This latest announcement is strongly endorsed by the EDB (Enterprise Development Board) in Singapore, as it supports the drive to position Singapore as the hub for global infocomms business. 
More information is available at Mobileway's booth 6B3-01, or at www.mobileway.com 

To view any demonstrations or to learn more about these announcements and many more please visit Mobileway during CommunicAsia 2002 at booth 6B3-01 in Hall 6 from June 18-21, alternatively visit the website at www.mobileway.com for details of your nearest Mobileway representative office.

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Mobileway is a trademark of Mobileway Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. 

About Mobileway
Mobileway is the leader in managing and monetizing mobile transactions across the globe. With direct connections to 88 mobile carriers, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users. By expanding the reach of lifestyle services such as instant messaging, infotainment, mobile marketing, m-commerce and enterprise applications, Mobileway increases the value of mobile data for operators, content providers and corporations alike. Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com .