Mobileway, the global leader in managing and monetizing mobile transactions, launched today its Mobile Transaction Tracker solution, an interactive platform for mobile authentication. With global reach to 400 million mobile users worldwide, Mobileway’s solution is ideal for credit/debit cardholder authentication following an SMS or telephone order, utility bill payment or any other high value transaction including fund transfers or stock trading services. The solution will be offered to issuing banks as a cost-effective way to authenticate their cardholders via their mobile phone..

The Mobile Transaction Tracker from Mobileway employs two-way messaging technology to enable consumers to validate a transaction on their mobile phone. In basing the solution on messaging, a technology readily available on the vast majority of the world’s mobile phones, banks across the globe can deploy the service immediately with minimum investment as Mobileway’s Mobile Transaction Tracker does not require any modification to the handset or to the user’s SIM card.

Mobileway’s solution works by managing a request and response tracking mechanism. For each new transaction, a unique service number is dynamically allocated in order to originate the message sent to the consumer and track the response from the consumer. To confirm the transaction, the consumer only has to hit the REPLY button this avoids having to re-type any transaction number in the response. This is both quick and reliable, particularly as most consumers are already familiar with responding to text messages.

“In today’s increasingly mobile environment, issuing banks are looking to mobile phones as the means to offer customers a trusted and convenient channel for remote payments, ” explained Carles Guillot, Head of Business Development for Mobile Commerce & Advertising at Mobileway.

Guillot continued, “To date attempts at introducing Mobile Commerce have been plagued by the scale of investment needed in both time and infrastructure which have prevented any significant uptake. SMS technology has already achieved enormous commercial success, the case for using this proven technology as a way to offer secure authentication for mobile payment is extremely persuasive: SMS functionality exists in the vast majority of the World’s mobile handsets avoiding the need for device upgrade or SIM Card adaptation, consumers are already familiar and comfortable with the technology, and the capability exists for issuers to seamlessly reach the vast majority of their cardholders via SMS through one connection to Mobileway’s global network.”

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About Mobileway
Mobileway is the leader in managing and monetizing mobile transactions across the globe. With direct connections to 88 mobile carriers, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.

By expanding the reach of lifestyle services such as instant messaging, infotainment, mobile marketing, m-commerce and enterprise applications, Mobileway increases the value of mobile data for operators, content providers and corporations alike.

Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com .