London, UK — 22 May 2001 Return to press releases

Mobileway selected by ATOBE for European SMS delivery. AtoBe, mobile application service provider, has selected Mobileway, the leading provider of global wireless access and content distribution, to provide content delivery via SMS for its customers across Europe.  Mobileway enables AtoBe to provide rapid and guaranteed message delivery for high volume SMS messages, plus the capability to offer advanced services such as 'reverse-billing' and m-commerce for mobile Internet and messaging services. Mobileway's offering will be re-packaged and incorporated into AtoBe's hosted services targeted at mobile operators, portal owners and content providers in the telecom, financial, media and travel markets.  AtoBe offers a platform of software components that enable and enrich mobile services, a deployment infrastructure that guarantees pan European connectivity and a fully scalable hosting environment. Customers can confidently outsource all aspects of the provision and deployment of their mobile service offering to AtoBe. VP Technology, Max Kopijn from AtoBe says: "Mobileway is a natural partner for our SMS infrastructure in Europe, offering the best geographical coverage and direct connections with network operators.  This is critical for the delivery of our services. Efficient technical and commercial support was also an important consideration, and one where Mobileway has excelled." In the future, AtoBe plans to work with Mobileway to offer customers value-added services that enhance their revenues.  One such solution is reverse billing, where users pay for messages received on their phone bill, and mobile operators pass this revenue back to content providers. Mobileway already has agreements in place with operators across Europe to implement new revenue generating mobile services. Christian Baumhauer, Chief Operating Officer at Mobileway, said: "AtoBe Mobile is a pioneer in the wireless space and is already highly regarded.  Mobileway looks forward to a promising partnership." About AtoBe AtoBe is a leading Mobile Application Service Providers (MASP) in Europe.  AtoBe, launched in 1999 and with financial backing from Gilde IT Fund, ABN AMRO Corporate Investments and Advent International, counts numerous well-known organizations among its customers such as VNU, KLM, Fortis and Compaq. Headquartered in Haarlem (the Netherlands), AtoBe currently has offices in Germany, the United Kingdom and Belgium.  AtoBe offers its customers an efficient and cost effective platform for providing their content and data to end-users across Europe, independent of mobile operators and devices.  The core of AtoBe is a unique platform with software services such as personalizationdevice configuration, location based and SMS messaging.  AtoBe provides a secure hosting environment based on a European infrastructure.  Its infrastructure is, through technology partner Level 3, co- located in multiple data centers across Europe and provides guaranteed uptime and secure high-bandwidth access to the Internet.  Provision of design, development and consultancy services complete the portfolio, which in turn enables AtoBe to offer both end-to-end- and customized solutions.  Additional information is available at www.atobemobile.com. About Mobileway Mobileway, Inc. is a leading provider of global data access over wireless networks for businesses and mobile operators. Mobileway manages the deployment of wireless data applications and enables associated payments. The company's global network and value-added wireless services are designed to enable network operators, content providers, enterprises and financial institutions to bring customized, user-authorized, and secure data services to mobile users. Mobileway offers wireless data services that include text messages, ring tones, m-commerce solutions, and service data such as copyright reports, click-rate reports, phone software updates, and user validation cryptograms. A North American company, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.