Mobileway recruits ex-Microsoft director of international product development in mobile and collaboration group.

Bob Pike moves from Microsoft, where he was director of international product development in the mobile and collaboration business group, to join Mobileway, the leading global provider of wireless access and content distribution.  Bob Pike has been appointed to the Mobileway board as vice president of EMEA and banking strategies.

In this new role, Bob Pike is responsible for sales and marketing in EMEA and global banking initiatives such as mobile payments.

Bob Pike has over 20 years experience in the IT and banking industries.  At Microsoft he founded the mobile and collaboration business group and was responsible for development of new wireless markets and global investment strategy.  He was the European founding member of VXtreme (video on the internet), which was acquired by Microsoft in 1997.  VXtreme is now installed in Microsoft Windows media player. Prior to this he spent several years at Citibank NA as VP of European cash management (1990-1993).

Bob Pike said: "After founding VXtreme and four successful years at Microsoft I wanted the challenge of working for a new start up business again.  My objective is to make Mobileway the market leader in SMS aggregation.  I also want to create new value added services for 2.5 and 3G networks and devices coming on to the market, so that we can use new services both as a consumers and professionals. Mobileway provides an important link between the carrier and the marketplace."

Christian Baumhauer, chief operating officer at Mobileway said: "Bob's combination of IT, banking and mobile industry experience will help us to drive up sales and deployment in the EMEA region and develop mobile payments solutions, which will be critical to our success in the future."

Bob Pike's previous roles include: head of the banking and telecom sales at Informix (1993-1996), head of banking and telecom sales at Hitachi (1987-1990) and several positions at AES Data Corp and Computer Machinery Company.

About Mobileway

Mobileway, Inc. is a leading provider of global data access over wireless networks for businesses and mobile operators. Mobileway manages the deployment of wireless data applications and enables associated payments. The company's global network and value-added wireless services are designed to enable network operators, content providers, enterprises and financial institutions to bring customized, user-authorized, and secure data services to mobile users. Mobileway offers wireless data services that include text messages, ring tones, m-commerce solutions, and service data such as copyright reports, click-rate reports, phone software updates, and user validation cryptograms. A North American company, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.