| Mobileway's
Vision |
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Mobileway's
Vision |
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In
today’s increasingly high speed and mobile environment,
people become ever more dependent upon technology to
organize their daily lives.
As the line between professional and personal becomes
more and more blurred, working days are increasingly
operating to the 24-hour clock of the global marketplace
and personal schedules organized via email, or mobile
messaging (SMS). This disappearing distinction between
work and play is one that can be embraced and turned to
an advantage by further developing the ability to carry
out secure and efficient mobile transactions and so
easing everyday lives.
To best explain how Mobileway drives the mobile transaction value chain, we turn to the company's eco
system:
The first thing to realize with Mobileway's eco system
is that it is technology neutral. Today Mobileway's
business model spans the entire value chain for SMS
transactions; tomorrow this could conceivably be based
upon another transport layer such as MMS or even IP over
higher bandwidth. This has no effect upon the way in
which Mobileway manages the process and the settlement
of the money within the value chain.
If
we look at the mobile transaction value chain, in its
simplest form it is made up of two key players: the
content providers and the wireless carriers. The revenue
flows between these two are based around revenue sharing
deals with a proportion of the monies gathered through
reverse billing with the carrier's subscribers going to each of the parties.
Mobileway's
eco system adds into this value chain key communities
and partnerships to enhance the value chain delivery and
open up the mobile transaction reach to all chosen
content and merchant communities across the three
regions of the world within which Mobileway operates:
Europe, Asia-Pacific and the United States. These
communities and partnerships cover areas such as: system
integration, mobile device provisioning, funds
management & clearing. This enhanced choice and
reach has a direct effect on the complexity of the
logistics associated with delivering this higher quality
mobile transaction, this is the main reason why
Mobileway is chosen to be the trusted partner of Tier
One global players such as MSN, Sony, Disney and the
CitiGroup. Mobileway can offer all its customers
including these giant corporations the opportunity to
partake in a value chain with real tangible benefits and
long-term potential.
How
does the eco system work?
The core activity within this eco system is enabling
content to be published and delivered through
Mobileway's network via carrier partners to the end
users. Mobileway has developed the largest revenue
sharing network by negotiating individual agreements
with the most important wireless carriers across all
three regions. These agreements operate via MT or MO
billing and this coupled with Mobileway's ability to
settle funds gathered via the various mobile carriers
across these regions, enables Mobileway to balance the
value chain and deliver monetary gains to its content
partners for the publication of their intellectual
property. In turn, Mobileway's carrier partners gain an
increased ARPU (Average Revenue per User).
When addressing the cycle of payment between the
delivery of the content and the settlement of the money
within the value chain, the process can be long and
drawn out. In some countries the expected settlement
time for monies from revenue sharing can be up to 150
days, a fact that can often discourage companies from
using the mobile as a channel for publishing their
material. Mobileway has leveraged its privileged
relationship with the Citigroup, who is currently one of
our investors as well as being a customer, to address
this issue and speed up the time that a content provider
or merchant gets paid for their goods. Through this
relationship and the arrangements in place with Citibank,
Mobileway can not only secure revenue returns in less
than 60 days, but it can also collect monies in 90
currencies, and allocate funds in the currency of choice.
This element of the eco system is unique and is expected
to be essential in attracting content providers both
large and small to moving into the mobile space.
Mobileway is the pioneer in offering this 'secured
revenue' solution.
Overall the eco system shows how Mobileway is pivotal in
transforming the mobile transaction value chain from a
low penetration, low volume SMS transaction link between
content and user where carriers dominate the
relationship and content providers see small returns in
a slow timeframe, to a truly global mobile data value
chain enabling high branded content to reach all mobile
users across the most efficient transport layer (today
being SMS) enabling all players in the mobile data space
to reap large rewards in an efficient and timely manner.
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