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MSN Malaysia and Celcom In Partnership To Offer MSN Hotmail via Two-Way SMS
New service allows customers to access Hotmail Anytime, Anywhere
31 October 2002 Kuala Lumpur
MSN®, the network of Internet services and the world’s most popular destination on the Web, and Celcom Malaysia’s premier communications provider, officially launched a strategic mobile services alliance today.
MSN Hotmail and Celcom customers will now be able to access their MSN Hotmail® accounts via two-way short message service (SMS). With this service, users of MSN Hotmail will have the option to receive e-mail sent to their MSN Hotmail accounts by SMS on their mobile phones whenever and wherever they are. They will also be able to reply to those e-mail messages directly to the sender’s inbox via SMS as well as perform other common tasks directly from their phone. The service is powered in part by Mobileway, a global leader in managing and monetizing mobile transactions.
With this strategic alliance, Celcom will be the first company in Malaysia to offer its customers MSN Hotmail services via two-way SMS technology. The charges for each SMS received will be RM0.50 and RM0.15 for each SMS sent. Both Celcom and MSN believe that the service will have considerable take-up given its appeal and convenience to customers.
The alliance with Celcom is the first SMS deal MSN has announced in Malaysia and is part of the MSN global strategy to provide mobile consumers with its best-of-breed services, such as MSN Hotmail and relevant integrated MSN features, through a reliable link to the wireless Web. The announced alliance follows the recent release of MSN Mobile 4.0, the latest version of MSN Mobile’s platform that delivers customisable communications services to interactive pagers, mobile phones and handheld devices. MSN Hotmail is the world’s most popular free Web-based e-mail service and has more than 110 million users worldwide, with nearly 1 million users in Singapore alone.
“Mobility, flexibility and connectivity is central to Malaysians’ lives today, and with this alliance we are extending our capability to offer mobile carriers to provide their consumers with access to MSN Hotmail anywhere in the world,” said MSN Asia’s General Manager Celia Chong-Wu.
“The statistics for the market also support our initiative. There are few places in the world where millions of SMS are sent in a month, and where SMS has become so much a necessary part of people’s lives. Tremendous opportunities definitely exist in this market,” he added.
“With MSN communications services in enormous demand, this alliance also makes these services readily available to people on the move. Consumers want the ability to make the most of their PC-based communications services any time, any place and on any device. With Mobileway, we have created the opportunity with Celcom to offer a joint value-proposition to our customers.”
Executive Vice President and Head of Customer Facing Group, CY Chin said: “Today, we see an evident affluent in lifestyles. In this fast paced age of modern sophistication, the demand for services and products that spell convenience is increasing at a phenomenal rate. Similarly the demand for timely information and connectivity.
As such, Celcom, whose goal is to delight our customers in all aspects of our service sees the popular and familiar MSN Hotmail as a product that will enhance the lifestyles of customers. It is a product that enables Celcom to deliver the promise of convenience to our customers, an essence customers can be in touch (with their Hotmail) anytime and any place,”
“We are pleased and excited to be part of this important milestone deal with Celcom and MSN Hotmail. The confidence that Celcom demonstrated in deploying the MSN Mobile service with Mobileway further shows our capability for point-to-point secured delivery and our abilities to monetize mobile transactions. Mobileway is keen to be a key partner in being able to bolster Celcom’s position in Malaysia as well as regionally, providing value-added SMS-based services to suit differing customer lifestyles,” said Cyrille Even, General Manager and Vice President of Mobileway Asia Pacific.
End
About Celcom Celcom (Malaysia) Berhad is Malaysia’s premier communications provider. As the country’s largest and most experienced mobile network operator, Celcom has continued to pioneer several innovative products and services and continues to raise the bar in the communications industry. Celcom whose business philosophy centers around delighting the customers by exceeding their expectations, endevours to keep people in touch whoever, whenever and wherever they may be through modern mobile communications services.
Today, Celcom has an unrivalled coverage that spans over 95% of the total populated areas of Peninsular and East Malaysia and serves a customer base of over 2 million.
About MSN
MSN gives consumers a new home on the Internet - a central place where they can get everything they need from the Web and make the most of their time online. With more than 300 million visitors per month, the MSN integrated network of content and services is the most popular destination on the Internet. MSN is available in 34 markets and in 18 languages - a broader global presence than any other portal. The network of MSN services, located on the Web at www.msn.com.hk (Hong Kong); www.msn.com.tw (Taiwan); www.msn.com.sg (Singapore); www.msn.com.my (Malaysia); www.msn.co.kr (Korea); and www.msn.co.in (India) takes advantage of the Microsoft .NET platform to offer leading services, any time, any place and on any device, with the most integrated and personalized user experience for Asian Internet surfers for communications, search, shopping, personal finance and entertainment. The best-of-breed services include the MSN Hotmail Web-based e-mail service, the world's largest e-mail system; MSN Messenger Service, one of the fastest growing instant messaging services on the Web; MSN Search, one of the world's most popular online search service; and MSN Custom Web Sites, the easy way to share information on the Web.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.
Microsoft, MSN and Hotmail are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
About Mobileway
Mobileway is the leader in managing & monetizing mobile transactions across the globe. With direct connections to 88 mobile carriers, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.
By expanding the reach of lifestyle services such as instant messaging, infotainment, mobile marketing, m-commerce and enterprise applications, Mobileway increases the value of mobile data for operators, content providers and corporations alike.
Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.
Issued by,
Corporate Public Relations Department
Group Corporate Communications Division
Celcom (Malaysia) Berhad
Contact: Tunku Teh Mazni / Ayisha Md. Arshad
Tel: +60 - 3 - 2848 1339 / 2848 1163
Email: cpr@celcom.com.my
MSN Singapore & Malaysia
Contact: Vincent Sim
Tel: +65 - 6 - 433 5347
Email: vsim@microsoft.com
Mobile Way
Contact: Betty Lim
Tel: +65 - 6 - 836 4430
Email:betty.lim@mobileway.com
