The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway’s Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks
The Mobile Messaging Leader launches at SMS03 - DIMA its New Application Platform to Enable Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
MOBILEWAY & AS INTERACTIVE LAUNCH FIRST M-COMMERCE SMS APPLICATION ON GERMAN TV
“Info & Order” Service from VIVA and VIVA Plus meets great success
5 November 2002 Berlin
Since its launch on 7 October, the Info & Order service, an SMS-based m-commerce application from VIVA TV, has experienced enormous success. VIVA TV viewers can check on current news, tour data and TV tips, as well as order tickets and CDs, using text messages accompanying the music clips. At the beginning and end of each music video, VIVA and VIVA Plus fade in individual five-digit numerical codes, which correspond to the individual clips.
To request information or order products the viewers can send an SMS with the specific codes to the quick dial number 84824 accessible across all mobile phone networks in Germany. Viewers’ messages will be processed, appropriately answered and forwarded automatically.
Mobileway, the world’s leader in managing and monetising mobile transactions, has individually designed this viewer-friendly premium SMS order service. As service provider and technical partner to AS Interactive, Mobileway implemented the bespoke application for the routing and interconnectivity of SMS messages between the viewers and all four mobile network operators: T-Mobile, Vodafone, O2 and E-Plus. The application also involved designing interfaces to forward the SMS requests to the suppliers shipping the CDs and tickets. In addition to this, Mobileway also developed the editing tool needed by the VIVA editors for inputting the appropriate SMS codes and content for the video clips.
AS Interactive, multimedia agency to the Axel Springer publishing house and contracting partner to VIVA TV, has undertaken the project management of “Info & Order”.
“The immediate and fantastic success of VIVA’s SMS services shows us how favourably innovative m-commerce services are accepted if they are attractively designed and especially easy to use. The Info & Order Service pioneers the possibilities for SMS-based m-commerce applications on TV, as the exceptionally easy ordering procedure is in line with the viewers’ typical habits, and our application is basically suitable for a number of program formats, or for any services and products requiring advertisement,” explained Guido Orthaus, Managing Director of Mobileway Deutschland.
Sending an SMS costs 0.39 Euro with T-Mobile, Vodafone and O2, and 0.40 Euro with E-Plus. Receiving the SMS replies is free. For further information on this service, go to www.viva.tv or page 338 on VIVA’s Teletext service.
End
About Mobileway Mobileway is the leader in managing & monetizing mobile transactions across the globe. With direct connections to 88 mobile carriers, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.
By expanding the reach of lifestyle services such as instant messaging, infotainment, mobile marketing, m-commerce and enterprise applications, Mobileway increases the value of mobile data for operators, content providers and corporations alike. Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.
For more information about Mobileway contact: Stephanie de Labriolle Director of Marketing & Corp Comms Mobileway Tel: +33 141449582 Stephanie.delabriolle@mobileway.com
Elizabeth Attenburrow International PR Manager Mobileway Tel: +44 7958 006 016 Elizabeth.attenburrow@mobileway.com
About AS Interactive AS Interactive GmbH (www.asinteractive.de) is the Axel Springer publishing house multimedia provider for AudioTex, Mobile, Internet and TV channels. All channels are operated with innovative and individual products, e.g. promotions in one-to-one marketing, response formats for TV, radio or printed media, content production and marketing for mobile and web, production of moving images through to the development and realisation of TV formats.
Press contact person AS Interactive/Axel Springer Verlag: Dr. Carola C. Schmidt Telephone: (0 30) 25 91-7 25 23 mailto:ccschmidt@asv.de
Press contact person VIVA TV: André Piefenbrink Telephone: (0221) 5744 4141 mailto: apiefenbrink@viva.tv
