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Mobileway is selected by SkyRock to be the technical partner for SMS+ (Premium) services
26 November 2002 Paris
Mobileway, the global leader in managing and monetizing mobile transactions, today announced its collaboration with leading French radio station SkyRock. Mobileway will provide the infrastructure needed to access all the French Mobile Network operators, host and manage a number of short codes designed for SkyRock to offer SMS+ (Premium) services to its listeners as well as offer a set of on-line SMS+ applications.
This agreement provides SkyRock listeners with a number of features to interact with like-minded music fans and even with the DJs themselves. During the programmes SkyRock listeners are able to send requests via SMS directly to the DJs to play favourite tracks during the show and using the same short code are able to send in comments, trivia and gossip to chat with fellow music fans in an SMS community.
For those more interested in entering competitions, there are two games: Instant Win and Random Win. The Instant Win application runs jointly over SMS and Audiotel, listeners are able to call/text in their responses to the competition question posed by the DJs throughout the radio shows. Additionally the Random Win application selects a winner at random from a particular number of calls or SMS messages.
All the services on offer to SkyRock listeners are designed using Mobileway’s suite of applications comprising: vote, quiz, instant win and Dedic8 (the ability to send in requests and comments). These off-the-shelf application set allow for real-time interaction with users while providing DJs or presenters with a simple web-style provisioning and monitoring facility and the added ability to aggregate inputs also from web or IVR users. The additional ‘Chat’ application for SkyRock user community building has been developed by Mobileway’s partner, Switzerland-based MNC.
“To help us interact with our increasingly mobile listeners and to take advantage of the ever-growing popularity and enormous potential offered by SMS+, we have selected Mobileway on the strength of its quality of service and reactivity,” explained Frank Cheneau, Director of Operations for SkyRock.
Christophe Riccardi, Director for Mobileway in France added, “We are thrilled to be partnering with one of France’s leading radio stations, SkyRock, it is an enormously popular channel and one which thrives on interaction with its listeners, SMS increases the reach of this interaction in a seamless and simple way.”
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About SkyRock SkyRock was founded in 1986 and is today the first radio station in France for under 25 years old. SkyRock is issued from the “Free Radio Movement” in France and is still controlled by its founder Pierre Bellanger, associated to the British Private Equity Investment Fund Morgan Grenfell.
About Mobileway Mobileway is the leader in managing & monetizing mobile transactions across the globe. With direct connections to 88 mobile carriers, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.
By expanding the reach of lifestyle services such as instant messaging, infotainment, mobile marketing, m-commerce and enterprise applications, Mobileway increases the value of mobile data for operators, content providers and corporations alike. Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.Mobileway.com.
For more information about Mobileway contact: Stephanie de Labriolle
Director of Marketing & Corp Comms
Mobileway
Tel: +33 141449582
Stephanie.delabriolle@mobileway.com
Elizabeth Attenburrow
International PR Manager
Mobileway
Tel: +44 7958 006 016
Elizabeth.attenburrow@mobileway.com
