The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway’s Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks
The Mobile Messaging Leader launches at SMS03 - DIMA its New Application Platform to Enable Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
MOBILEWAY HITS THE TARGET FOR CONTENT OWNERS WANTING TO REACH AN INCREASINGLY MOBILE POPULATION!
The Mobile Messaging Leader launches at iWireless World its New Application Platform to Enable Content & Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
1 August 2003 Los Angeles, USA
Global messaging leader, Mobileway, is set to officially launch its latest mobile service offering to the U.S Market at the forthcoming i-wireless World event in Los Angeles (4-5 August). Mobileway has developed a new mobile application platform, the Mobileway Campaign Navigator, designed to provide content owners with all the tools to easily and rapidly deploy fun mobile services to wireless consumers.
This Campaign Navigator solution joins the company’s existing application platform, the Mobileway Fun Suite to ensure that the messaging leader can truly offer content owners the most comprehensive application solution on the market:
• Mobileway Fun Suite is a simple-to-use set of off-the-shelf applications designed for the speedy deployment of multi-channel campaigns with the ability to monitor performance and download the mobile numbers of participants for use in future campaigns. The off-the-shelf applications include mobile polls, quizzes, instant win competitions and a moderator tool to manage the incoming flow of messages to a radio or TV programme, for example.
(For more details on Fun Suite see http://www.mobileway.com/pages/products/MTS_FunSuite.asp )
• Mobileway Campaign Navigator is a highly sophisticated tool to build, deploy and monitor a wealth of fun applications as well as enabling the profiling and retention of participants’ details. Incorporating the latest in transactional database techniques the Campaign Navigator platform ensures that any campaign run on the platform results in more detailed profiling and so allows increasingly accurate targeting over time. The platform is made up of 3 main modules: Attention Management, to profile the user based on particular stated preferences particularly whether or not they have given permission to be contacted with further information and marketing; Campaign Manager to actually create the fun campaigns including voting, quizzes and competitions or simply managing the distribution of mobile content such as ring tones and logos; and finally Data mining for real-time monitoring of campaign performance and customer activity.
(For more details on Campaign Navigator see http://www.mobileway.com/pages/products/MTS_CampaignNavigator.asp)
The increased use of mobile marketing and the growing popularity of mobile entertainment has brought with it concerns that mobile users could be subjected to the same blitz of unwelcome messages as is experienced in email. Regulators and industry bodies are already seriously addressing this issue of Mobile Spam and are beginning to take steps to restrict the use of the mobile channel for this type of activity. Content owners can avoid this pitfall by ensuring that they treat the mobile channel responsibly by ensuring that any targets of mobile campaigns have signed up or given permission to be contacted via their cellphone.
Jim Queen, Vice President of Mobileway’s U.S operations explained the significance of the company’s latest product launch, “In our vast experience of running mobile services, the best way to gain the essential user permissions is on the back of quizzes, competitions and other forms of mobile fun & entertainment. The Mobileway Campaign Navigator and the Fun Suite products provide the vital tools to create these fun services and deploy them very quickly as well as ensuring that the campaign participants’ details are collected, retained and in the case of Campaign Navigator profiled to enable highly targeted databases for use in further marketing activities. Mobileway has truly built the essential tools to make the most of the mobile channel for your business.”
Hear more about Mobileway and its latest application suites at i-Wireless World
The i-Wireless World event runs from the 4-5 August at the Hilton Universal City in Los Angeles. Mobileway features in two presentations during the two-day event:
14:00 – 14:50 Supersession Panel, Day One – Generating Revenue with Wireless Data Services: Jim Queen, Vice President US Operations for Mobileway features on a panel of industry experts to discuss the success of wireless data services and how carriers, content aggregators, content creators, service providers and software developers are making money in a competitive marketplace.
During this session delegates will be able to send in their questions to the panel via SMS - service powered by Mobileway.
17:40 – 18:30 Breakout Session, Day One – Messaging Services and Marketing: Paul Healy, Director US Operations for Mobileway, will carry out a presentation and demonstration on the latest innovations in messaging services and marketing, to set the scene for a panel discussion on how consumers are reacting to an array of new messaging services.
GAMES FEST – live voting for your favourite! On both days of this event, iHollywood Forum will run a competition for games and application developers to showcase their latest innovations to the influential audience of decision-makers. In the style of American-Idol, Mobileway is operating a live SMS vote, where audience members can send in their choice of winner via a simple text message and see the results of the poll in real-time.
To find out more about Mobileway’s activities all over the world, or simply to find out what is happening in the world of mobile data, visit Mobileway’s Booth at the event to set up a meeting with one of our global team or visit our web site for more information on www.mobileway.com
-ends-
Mobileway
Mobileway is the leader in managing & monetizing mobile transactions across the globe. With more than 100 direct connections to mobile carriers, and the world’s largest number of “billing-on-behalf” agreements with carriers for premium content, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.
With lifestyle services and applications for mobile information, communication, marketing, entertainment, commerce and enterprise, Mobileway increases the value of mobile data for content providers, operators and corporations alike. Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.mobileway.com.
For more information about Mobileway contact:
Stephanie de Labriolle +33 1 41 44 95 82 or Elizabeth Attenburrow +44 7958 006 016 or Jim Queen, VP North America +1 925 362 0607.
