The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway’s Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks
The Mobile Messaging Leader launches at SMS03 - DIMA its New Application Platform to Enable Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
MOBILEWAY GIVES ANTI-SPAM ‘OPT-IN’ MOBILE MARKETING A SHOT IN THE ARM
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
23 July 2003 United Kingdom
Global messaging leader, Mobileway, today launched its latest service offerings, mobilising marketing content for brand owners in the UK. Mobileway’s two new mobile application platforms, ‘Fun Suite’ and ‘Campaign Navigator’ provide marketers with all the tools to easily and rapidly deploy fun mobile services to wireless consumers, while eliminating the ’spam trap’ through the creation of targeted, ‘opt-in’ databases.
Mobileway Fun Suite is a simple-to-use set of off-the-shelf applications designed for the speedy deployment of multi-channel campaigns - with the ability to monitor performance and download participant’s mobile numbers for use in future campaigns. Applications include mobile polls, quizzes, instant win competitions and a moderator tool to manage the incoming flow of messages to a radio or TV programme, for example.
For more details on Fun Suite see http://www.mobileway.com/pages/products/MTS_FunSuite.asp
Mobileway Campaign Navigator is a highly sophisticated tool to build, deploy and monitor a wealth of fun applications, while enabling the profiling and retention of participants’ details. Incorporating the latest in transactional database techniques, Campaign Navigator ensures that any campaign run on the platform results in more detailed profiling, allowing increasingly accurate targeting over time.
The platform is made up of 3 main modules: Attention Management, to profile the user based on stated preferences, such as whether or not they have given permission to be contacted with further information and marketing; Campaign Manager, to actually create the fun campaigns including voting, quizzes and competitions, or simply to manage the distribution of mobile content, such as ring tones and logos; And Data Mining, for real-time monitoring of campaign performance and customer activity.
(For more details on Campaign Navigator see http://www.mobileway.com/pages/products/MTS_CampaignNavigator.asp )
The increased use of mobile marketing and the growing popularity of mobile entertainment has brought with it concerns that mobile users could be subjected to the same blitz of unwelcome messages as is experienced in email. Regulators and industry bodies are already seriously addressing this issue of Mobile Spam and are beginning to take steps to restrict the use of the mobile channel for this type of activity.
Content owners can avoid this pitfall by ensuring that they treat the mobile channel responsibly by ensuring that any targets of mobile campaigns have signed up or given permission to be contacted via their mobile.
Bernadette Lyons, UK managing director, Mobileway explained the significance of the company’s latest product launches, “In our experience of running mobile services, the best way to gain the essential user permissions is on the back of quizzes, competitions and other forms of mobile fun & entertainment."
“The Mobileway Fun Suite and Campaign Navigator products provide the vital tools to create these fun services and deploy them very quickly. In addition, the platforms ensure that campaign participants’ details are collected, retained and, in the case of Campaign Navigator, profiled to enable highly targeted databases for use in further marketing activities.”
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Mobileway
Mobileway is the leader in managing & monetizing mobile transactions across the globe. With more than 100 direct connections to mobile carriers, and the world’s largest number of “billing-on-behalf” agreements with carriers for premium content, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.
With lifestyle services and applications for mobile information, communication, marketing, entertainment, commerce and enterprise, Mobileway increases the value of mobile data for content providers, operators and corporations alike. Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.mobileway.com.
For more information about Mobileway contact:
Chris Gent
Octopus Communications
Tel: +44 (0)1753 672755
chris@octopuscomms.net
