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Mobiico and Mobileway are teaming up with The National Hockey League to expand the NHL’s efforts in the mobile market this season with a new mobile community – NHL HockeyNation.
Beginning this NHL season, fans will be able to vote for game MVP’s from the comfort of their couch, play NHL trivia wherever they are, chat about the latest trades and get last minute ticket alerts from their favorite team while out on the town - all on their cell phone using a single shortcode. Fans can also register for these services on NHL.com. Each mobile entertainment program will carry a charge of $.50.
NHL HockeyNation Mobile Entertainment Programs:
1. NHL MVP Mobile Vote: Tonight’s Mobile MVP of the game as selected by you…on your mobile phone!
Watch, vote and win! Text your vote and you could win $10,000 and a trip to the ’05 All Star Game. Once registered, you will get a voting ballot for all of the NHL broadcast games. Vote for your MVP and you will be automatically entered for a chance to win.
2. NHL REBOUND Mobile Trivia: Hockey trivia in the palm of your hand!
Put on your game face and show what you know. If you’ve got a head for hockey trivia, you could win bragging rights, Authentic NHL jerseys and/or a trip to the ’05 All Star Game. Players will receive a question each day. Get it right and you could win!
3. NHL FACE-OFF Mobile Chat: Let’s text hockey!
If you want the inside scoop, the up-to the minute news or if you just want your opinion known, this is the place to do it. NHL Face-Off Mobile Chat lets you “text smack” with other hockey fans through text messaging and you don’t have to be tied to the desktop. NHL Face-Off Mobile Chat will be available later in the season.
4. Last Minute Ticket Alerts: Your direct connection to the ticket window.
Want to know when those hard to get tickets for your favorite team become available at the last minute? Just register for team-specific Last Minute Ticket Alerts and you’ll be in the know about newly released tickets or great value packages.
"Hockey fans can never get enough of our game", says Keith Ritter President of NHL Interactive Cyber Enterprises. "The mobile phone is the most prevalent and one of the most pervasive communications devices in the world. In combining our fans’ passion with this technology, we believe we’ve created another great portal that really is a Hockey Nation. Now fans can tap into the NHL and their favorite teams from anywhere in North America simply by texting nhl.”
The text message flows have been designed using mobiico’s Message Builder process to establish a dialogue within the community. The dialogue process increases the users interest in using other services within the community.
“Over 22 million fans attend a hockey game every year, 220 million view the games on television and millions more interact with the teams through the NHL and the team websites each day,” said Brad Vettese, President and CEO of mobiico, a global mobile marketing grouped based in Los Angeles. “The programs are designed to encourage a dialogue with the fans so they can get more out of the relationship than a single point solution. A mobile community of hockey fans that interact with their favorite sport and fellow fans is the perfect vehicle to connect people with a common interest and to drive sms traffic for the carrier networks. It grows virally, it is self-sustaining and it has a built-in user-pays model- everyone wins in this model”
The four services are built on Mobileway Campaign Navigator, one of a suite of powerful hosted applications that offer both the ability to handle high volume campaigns, and the flexibility to enable the fast deployment of innovative services. By combining the monetization capability of extensive premium SMS carrier connectivity with the power of Campaign Navigator, Mobileway is able to offer powerful self monetizing mobile services.
Jim Queen, Vice President of Mobileway’s U.S operations explained the significance of this project , “The combination of mobiico’s creative skills and Mobileway’s extensive carrier connectivity, powerful hosted applications, and vast experience in enabling local and global brands to launch innovative wireless campaigns has enabled us to create some truly exciting mobile services for the NHL.”
About the National Hockey League
The NHL, with 30 teams in the United States and Canada, is one of the leading sports and entertainment brands in the world. More than 30 percent of the League’s players hail from outside North America from more than 20 countries, making the NHL a truly global game. Last year, more than 20 million fans attended NHL games and NHL games were broadcast to 217 countries and territories worldwide. Millions of fans also follow the NHL on the Internet, making NHL.com the No. 8 ranked sports sites in the world. NHL players are among the best athletes in the world, performing their tasks at speeds up to 30 MPH. The players annually compete for the right to be named Stanley Cup champion and the opportunity to have their names engraved on hockey’s holy grail -- The Stanley Cup.
For more information on the NHL, please contact:
Veronique Marchal, NHL, Manager, Corporate Communications
(212) 789-2171
vmarchal@nhl.com
About Mobileway
Mobileway is a global provider of mobile services. With more than 100 direct connections to mobile carriers, and the world’s largest number of “billing-on-behalf” agreements with carriers for premium content, Mobileway has an unrivalled reach to 90% of mobile users throughout the World, guaranteeing effective deployment of mobile applications to professional and personal mobile users.
With lifestyle services and applications for mobile information, communication, marketing, entertainment, commerce and enterprise, Mobileway increases the value of mobile data for content providers, operators and corporations alike.
Incorporated in Delaware USA, Mobileway has offices located across the globe with regional headquarters in London, Paris, Singapore and Silicon Valley. Mobileway is funded by 3i, Citigroup, InvestCorp, Mayfield, Nexit Ventures and Vertex Management.
Additional news and information about the company is available at www.mobileway.com.
For more information about Mobileway contact:
Stephanie de Labriolle , Director of Marketing Communications, Mobileway
Tel: +33 141449582
Stephanie.delabriolle@mobileway.com
About mobiico
mobiico is a global marketing services company that develops interactive wireless communities of interest around sports, music and young adult communities.
mobiico establishes, builds and stimulates self-sustaining, viral, user-pays, mobile communities using messaging, games, concepts and services. Primarily we build a mobile marketplace for a specific property so they can develop deep, digital customer relationships with all of their constituents and their fans have a more engaging experience. We also provide turnkey promotional programs for marketers that allow their brands to enter and flourish in the mobile marketplace around the property.
mobiico partners with network connectivity aggregators worldwide to provide universal user access, to drive carrier network usage and increase the sale of higher margin features and products within the mobile marketplace. Headquartered in Santa Monica, CA with offices in Canada and UK.
For More information on mobiico contact:
Bradley Vettese
President & CEO
Mobiico
823-17th Street, Unit 5
Santa Monica, CA
90403
