The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway’s Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks
The Mobile Messaging Leader launches at SMS03 - DIMA its New Application Platform to Enable Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
MOBILEWAY OFFERS SPORTING FANS THE CHANCE TO PLAY IN CHARITY MATCH WITH FOOTBALLING HEROES
Anti-Drugs Charity, Proyecto Hombre, Stages a Celebrity Football Match to Raise Money for Drugs Rehabilitation Programmes
18 November 2003 Madrid, Spain
Mobileway, the leading global provider of mobile services, revealed today its work with Proyecto Hombre, a Spanish charity devoted to the prevention of Drugs. For the 12th year Proyecto Hombre staged its ‘Drogas No’ charity football match to raise both funds and awareness for its continued work to rehabilitate and reintegrate drug addicts back into society. The match played in Madrid’s Vicente Calderon stadium on 12 November featured celebrity guest stars and footballing heroes from past and present.
Each year Proyecto Hombre offers fans the chance to actually take part in the match and play with their football idols for a few minutes. This year for the first time fans were able to apply for this privilege using their mobile phone. Simply by texting the words ‘Drogas No’ in an SMS to 7997 fans mobile numbers were entered into the winning draw, each entry costs the user 0,9 Euros. The concept, devised by value-added service provider MoviDream, works using Mobileway’s Premium SMS delivery platform connecting directly to the Spanish Mobile Network Operators, Vodafone, Amena and Movistar. All parties involved kindly agreed to donate any revenues made from this project to the Proyecto Hombre Association.
Fernando Llobregat, Business Development Manager for Mobileway commented on the project, “This charity football match has achieved great success over the past 12 years and we were thrilled to be involved with the project at this year’s match. SMS was thought to be by far the most effective means to attract the widest participation and this has been proven with this year’s event, in total Proyecto Hombre attracted 6000 entries from hopeful football fans. It is fantastic to see SMS being used to support such a great cause.”
The match was aired on TVE1 channel, the leading Spanish TV channel, at 22:00 hours on Wednesday 12 November 2003.
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About Mobileway
Mobileway is a global provider of mobile services. With more than 100 direct connections to mobile carriers, and the world’s largest number of “billing-on-behalf” agreements with carriers for premium content, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing cost effective, secure deployment of mobile applications to professional and personal mobile users.
With lifestyle services and applications for mobile information, communication, marketing, entertainment, commerce and enterprise, Mobileway increases the value of mobile data for content providers, operators and corporations alike. Incorporated in Delaware USA, Mobileway has offices located throughout Europe, Asia and the United States. Additional news and information about the company is available at www.mobileway.com.
For more information about Mobileway contact:
Elizabeth Attenburrow
European Marketing Manager
Mobileway
Tel: +44 7958 006 016
Elizabeth.attenburrow@mobileway.com
