The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway’s Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks
The Mobile Messaging Leader launches at SMS03 - DIMA its New Application Platform to Enable Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
MOBILEWAY, N°1 PREMIUM SMS PROVIDER* IN FRANCE, ANNOUNCES ITS PARTICIPATION AT THE MOBILE OFFICE SHOW IN PARIS 2-4 DEC 2003
21 November 2003 Paris
Mobileway, leading global provider of mobile data & content services, announces its participation at the Mobile Office show, dedicated to mobile enterprise solutions. This show will take place from 2 to 4 December in Paris’ Palais des Congrès.
Mobileway will be demonstrating its solutions and services to help media companies and brands successfully deploy mobile campaigns:
Launch and animation of mobile marketing campaigns :
• Entertainment applications : quiz, vote, instant win, moderation, multiple choice…
Management of mobile campaigns :
• Campaign management solutions : opt-in, campaign mapping, database creation and enrichment, profiling, statistics generation…
Enrichment of mobile campaigns :
• Content management & aggregation solutions: all type of content for all type of mobile devices (text, image, video, audio, games…)
Mobileway has been selected by Mobile Office as official technical partner for the show’s SMS Alerts service.
Cédric Bassaget, Sales Director France will be speaking at the Mobile Marketing Plenary Conference : « Mobile Marketing : the mobile phone as a revenue generator, applications for media companies and brands, the future of mobile payment.
Cédric Bassaget will be available for press briefings with Stéphanie de Labriolle, Marketing Director, to discuss the French market and the global market for mobile services.
*Mobileway is the N°1 Premium SMS provider in France with 24% market share in Q3, 2003, that is 8,85 millions « SMS MO » (Mobile Originated) on a total of 37 millions (official number published by the Premium services association in France - www.smsplus.org).
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About Premium services in France:
Premium services allow Media Companies and Brands to offer value-added services to the 40,1 millions of French mobile handset owners. The user can send an SMS to an advertised 5-digits short number containing a keyword or other parameters. In return to the SMS-MO sent by the end user, the service publisher sends a SMS-MT (Mobile Terminated) offering the requested service/content.
About Mobile Office:
Mobile Office is the “enterprise mobile solutions” trade fair, covering Services, Applications, and Tools. It covers the entire range of products and services offered by Information Technologies and Information Systems with the aim of interconnecting all the functions of the company and granting customised access to all those involved in its activities, including customers, employees, sales personnel and suppliers.
According to a survey carried out by JupiterMedia, the turnover generated by paying mobile services in France will account to 450 millions d'euros in 2004.
About Mobileway:
Mobileway is the leading global provider of mobile data & content services. With more than 120 direct connections to mobile carriers, and the world’s largest number of “billing-on-behalf” agreements with carriers for premium content, Mobileway has unrivalled reach to 90% of mobile users throughout the World, guaranteeing effective deployment of mobile applications to professional and personal mobile users.
Press Contacts :
Trimedia Communications France
Carine Théret – carine.theret@trimedia.fr
Tel : 01 55 30 71 01
Ludovic Privat – ludovic.privat@trimedia.fr
Tel : 01 55 30 70 99