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Stand: B1, Hall 1 - The BIBO Yacht
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UTUSAN & MOBILEWAY KEEP MALAYSIANS UP TO DATE WITH ELECTION NEWS VIA SMS
New SMS Service to Enable Mobile Subscribers in Malaysia to Receive Round-the-clock General Election Updates
18 March 2004 Kuala Lumpur, Malaysia
For the first time in Malaysia, mobile subscribers can receive up to the minute information on the forthcoming elections on 21 March 2004 by subscribing to the Utusan SMS Election Service. The alerts service has been a joint development between the Utusan Group and leading mobile solutions provider, Mobileway
More than 10 million voters will decide the fate of Malaysia’s parliament on 21st March, in the country’s 11th general election. Following the nomination of the candidates on 13 March, the parties have little more than a week to convince the country’s voters to select the 219 representatives and 505 lawmakers making up the federal parliament and state assemblies for a new five-year term.
This SMS service, based on Mobileway’s mobile application platform provides Utusan with a user friendly, web-based solution. Utusan can simply upload the latest election news or results onto a web page and instantly push this content to mobile subscribers.
The service was launched on 8 March 2004, mobile subscribers opt-in to the service by texting in to a short code “33833” and can choose any of the following services:
* News updates throughout the whole election period
* Hourly updates during the Election day
* Post-election results as they are counted constituency-by-constituency
* Information on demand as elections results are release
* Updates or results on any of the individual Assembly states.
“Gone are the days where consumers passively rely on TV or newspapers to get information,“ said Dr.Ahmad Hairi, Chief Technology Officer, Utusan Group. “As consumers become increasingly mobile the need to satisfy their insatiable appetite for real-time information at their fingertips keeps on growing. As a media powerhouse, we are always on the lookout for novel solutions to excite and reach our consumers. This partnership with Mobileway is a fine example of how we continue to achieve this through innovative ways of delivering information to our consumers, even when they are on the go.”
Mobileway has also developed a content management tool for Utusan, based on the company’s advanced Content Manager platform. This web-based tool allows Utusan to simply upload SMS and WAP content, and manage the download by setting relevant keywords to enable subscribers to request mobile content. Presently, Utusan is using the Mobileway Content Manager to provide to their subscribers value-added services such as download of operator logos, ringtones, information on demand and picture messaging. These services are normally featured in their newspaper, Utusan Malaysia and in lifestyle and entertainment magazines like URTV and Hai.
Through Mobileway’s unrivalled global delivery network and local presence, Utusan is able to seamlessly reach all of Malaysia’s mobile population. Mobileway is also the only company with the ability to collect and settle funds across all mobile service providers. This saves Utusan the arduous task of negotiating individual billing agreements with all of the mobile operators; comparing traffic discrepancies and sharing the revenues across the wireless value chain once payment has been received from the mobile operators.
Matthew Talbot, Head of Asia, Full Service of Mobileway Asia Pacific commented, ”This latest partnership is further testament to the success of Mobileway's partnership with leading media brands like Utusan to develop full mobilization services for mobile subscribers in Malaysia. This also saves media and content providers the onerous task of negotiating often complex billing agreements and increases the speed to market new services – in this case, the Utusan SMS Election Service.”
“Building on the company's invaluable legacy of direct network connections, Mobileway is achieving great success and meeting our customers' and partners' ever-increasing demands for proven expertise and the delivery of full service, end-to-end solutions as well as delivery of distribution, application and settlement services over the company’s global infrastructure they require to increase ARPU," Matthew added.
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About Utusan Group
Kumpulan Utusan was established in 1938 to publish the nation's first local newspaper. Over the years, the Group has progressed and consolidated itself into a multiple media conglomerate of the 21st century.
Today, the Group's diverse expansion is still synergistic with its traditional core activities. With over twenty companies under its wings, the Utusan Group is engaged in four major business concerns namely publishing, printing, advertising and multimedia.
In a poll survey conducted on Malaysian publications by AC Nielson in Q1, 2003, the Group's two key newspapers, Utusan Malaysia and Mingguan Malaysia, as well as its top four magazines namely Mastika, Mangga, URTV and Wanita, have consistently achieved and maintained the highest circulations and readerships.
Utusan now operates its printing activities from its printing plants situated in Bangi, Prai, Kuala Terengganu and Johor Bahru. For more information, visit www.utusangroup.my
For further information on Utusan Group, please contact:
Felix Miller
Perfisio Solutions
Tel : +60 3 7955 5577
felixm@perfisio.com
About Mobileway
Mobileway is the leading global provider of mobile content services. For more than 450 leading brands, Mobileway facilitates the delivery of content to consumers with wireless devices. This is achieved through a combination of advanced project management capabilities and a portfolio of innovative tools to develop creative, fun and revenue generating mobile entertainment and marketing campaigns.
Mobileway has unrivalled worldwide SMS and MMS reach to all (500+) network operators and the largest ‘billing-on-behalf’ agreements for premium content including more than 150 direct connections essential in the delivery of time-critical interactive campaigns. This global network is supported by carrier-grade data centers in Paris, Silicon Valley and Singapore, 24/7/365 technical support and local commercial teams in the 12 Mobileway offices in Hamburg, Hong Kong, Kuala Lumpur, London, Madrid, Milan, New York, Paris, San Francisco, Singapore, Sydney and Taipei. This comprehensive network capability also ideally positions the company to handle interconnect traffic on behalf of wireless network operators for both SMS and MMS services anywhere in the World.
Mobileway is funded by 3i, Citigroup, InvestCorp, Mayfield, Nexit Ventures, Vertex Management, Capital Technologies CDQ Inc, and Intel Capital Corporation, among others. For more information visit www.mobileway.com.
For further information on Mobileway, please contact:
Jean Loh
Senior Marketing Manager
Mobileway Asia Pacific
Tel: +65 6477 1964
Jean.loh@mobileway.com
Jann Yip
Asian Publicis
Tel: +65 6455 2812
Mobile: +65 9651 2844
Jann@asianpublicis.com
