The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
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NATIONAL KIDNEY FOUNDATION JOINS FORCES WITH MOBILEWAY TO LAUNCH SMS INSTANT WIN CAMPAIGN
Campaign to Increase Support for the Charity
Among Young Tech-savvy Mobile Users
31 March 2004 Singapore
Following on from the successful SMS m-greeting campaign in December last year, Mobileway, the leading Global Mobile Solutions provider, and the National Kidney Foundation (NKF) reinforce their co-operation with the launch of an SMS Instant Win Campaign. This will run as part of the annual NKF Charity Show Campaign, which starts from 31 March 2004, and provides an innovative means for donors to make contributions via their mobile phone. Donors also enjoy the added incentive of winning prizes including cash and the latest mobile handsets during each day of the Campaign.
The SMS Instant Win Campaign will be promoted on posters and other outdoor advertising media as well as through TV advertisements throughout the NKF Charity Show Campaign period. SingTel subscribers can simply key in *838 SEND to make a donation. M1 and StarHub subscribers will have to first key in ‘LUCKY’ and then send to ‘8882’. Donors will be billed S$5.25 via their mobile phone bill for every SMS donation sent. Each contribution will entitle the donor to an entry in the Instant Win lucky draw, on top of the Grand Lucky Draw. The donor will receive a notification immediately via SMS to inform him or her the result of the Instant Win draw.
Mobileway benefits from an unrivalled global messaging reach achieved through contracted direct connections and bilateral commercial agreements with more than 500 of the World’s leading mobile network operators. Being carrier agnostic, Mobileway provides the NKF with a single point of access to true local coverage for all its donors across Singapore.
“Compared with our counterparts in Europe and in the US, M-marketing is still in its infancy in Asia. At the first glance, the mobile phone hardly looks like a seductive marketing vehicle, but being ‘always on’, omnipresent and belonging to a predominantly young or professional user, we are witnessing a surge in interest by organizations on introducing mobile marketing as a targeted publicity platform,” commented Matthew Talbot, Head of Asia, Full Service of Mobileway Asia Pacific.
“The NKF SMS Instant Win Campaign is an excellent showcase of how m-marketing campaigns can well complement traditional forms of above and below the line communication and how it can be easily promoted through cross-media like TV, radio or print. With the proliferation of SMS usage in Singapore, the NKF’s SMS Instant Win Campaign also immediately becomes very personal and engaging, rendering two-way interaction for the organization with their donors. The donors will receive either a ‘Thank You’ note via SMS or a congratulatory SMS for winning the draw, thus instantly injecting an element of fun into fundraising,” added Mr Talbot.
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About National Kidney Foundation (NKF)
The NKF is the largest charitable organisation in Singapore. Established in 1969, we rely entirely on the goodwill of the Singapore public to run our life-saving programmes. In 1987, we established the world’s first publicly-funded subsidised dialysis programme. Today, we have grown to become the single largest not-for-profit dialysis provider in the world. Our medical outcomes are outstanding and comparable to the world’s best.
From being a solely dialysis provider, the NKF has expanded to include preventive healthcare, conducting nationwide health screenings to over 1.1 million Singaporeans to date to detect and prevent life-threatening illnesses. We are also heavily involved in organ donation advocacy, clinical research on kidney diseases and have developed a comprehensive medical programme to save the lives of chronically ill children.
The NKF raises more than US$35 million a year in donations. With a total population of only 4 million Singaporeans, the NKF has had to develop and maintain strong relationship building programmes with its donors to continuously nurture and retain the support of the public. As a result, the NKF generates high donations whereby nearly two out of every three Singaporeans donate to the Foundation with a per capita contribution of US$16 from each citizen in the country.
Crossing international boundaries, the NKF has established the World Kidney Fund to help provide renal communities in underdeveloped and developing countries with the expertise to create self-sustaining non-profit organisations through training and outreach programmes.
With close to 1,000 employees, the NKF today has firmly established itself among global leaders in the medical, non-profit and marketing fields for its innovation and technology-driven strategies in both healthcare and in the art of fundraising. We have grown to become a digital organisation in the new business economy, proving that a charity can adopt a business-centric model to achieve its philanthropic mission.
For further information on NKF, please visit www.nkfs.org or contact:
Juliana Khoo
Public Relations
National Kidney Foundation Singapore
Tel: +65 6351 5853
Mobile: +65 9682 2932
juliana.khoo@nkfs.org
About Mobileway
Mobileway is the leading global provider of mobile content services. For more than 450 leading brands, Mobileway facilitates the delivery of content to consumers with wireless devices. This is achieved through a combination of advanced project management capabilities and a portfolio of innovative tools to develop creative, fun and revenue generating mobile entertainment and marketing campaigns.
Mobileway has unrivalled worldwide SMS and MMS reach to all (500+) network operators and the largest ‘billing-on-behalf’ agreements for premium content including more than 150 direct connections essential in the delivery of time-critical interactive campaigns. This global network is supported by carrier-grade data centers in Paris, Silicon Valley and Singapore, 24/7/365 technical support and local commercial teams in the 12 Mobileway offices in Hamburg, Hong Kong, Kuala Lumpur, London, Madrid, Milan, New York, Paris, San Francisco, Singapore, Sydney and Taipei. This comprehensive network capability also ideally positions the company to handle interconnect traffic on behalf of wireless network operators for both SMS and MMS services anywhere in the World.
Mobileway is funded by 3i, Citigroup, InvestCorp, Mayfield, Nexit Ventures, Vertex Management, Capital Technologies CDQ Inc, and Intel Capital Corporation, among others. For more information visit www.mobileway.com.
For further information on Mobileway, please contact:
Jean Loh
Senior Marketing Manager
Mobileway Asia Pacific
Tel: +65 6477 1964
Jean.loh@mobileway.com
Jann Yip
Asian Publicis
Tel: +65 6455 2812
Mobile: +65 9651 2844
Jann@asianpublicis.com
