The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway’s Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks
The Mobile Messaging Leader launches at SMS03 - DIMA its New Application Platform to Enable Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
MSN Messenger Over SMS brings mobility to MSN users– A first in Asia
12 January 2004 Singapore
MSN, a leading online destination with more than 350 million users worldwide, today announced the deployment of a new service, in partnership with three major Singapore telecommunications companies M1, SingTel and StarHub, allowing consumers to enjoy more mobility than ever before. The service, enabled in part by Mobileway, a leader in deploying and managing secure mobile transactions, will allow consumers to send and receive messages using MSN Messenger via a mobile phone and Singapore is the first market to provide 100 percent coverage of this service in Asia.
The MSN Messenger over SMS service is a form of two-way SMS and allows users and their MSN Messenger buddies to keep in touch with each other at any time from any where via a PC and a mobile phone that supports the SMS technology using M1, SingTel, and StarHub services.
When a user is logged on to MSN Messenger on a PC, he/she can keep in touch with family and friends wherever they may be via a mobile phone simply by creating and saving a mobile MSN Messenger number for each of their buddies.
Mr Hui Weng Cheong, SingTel’s Vice-President (Consumer Products), said: “SMS is already one of the most popular mobile data platforms among our mobile phone subscribers. Working with MSN on the MSN Messenger over SMS service will provide them with another value-added application and enhance their text messaging experience.”
Also keen on the new move that will give customers an edge in communications and mobility is M1's Sales & Marketing Director, Mr. P. Subramaniam. "The ease of connecting our SMS savvy customers to the Internet seamlessly, demonstrates how mobility and communications are progressing. We are excited about the new MSN Messenger over SMS service as it will enable our customers to communicated better with their family and friends."
StarHub’s Assistant Vice President for Corporate Mobile, Ms Goh Li Li, said, “StarHub is pleased to extend this service to our rapidly growing mobile customer base. This partnership with MSN to launch the MSN Messenger over SMS service on the StarHub network is another way to show how we are proactively seeking ways to enhance our customers’ mobile lifestyle. StarHub customers will be able to stay in constant touch with their friends and loved ones, who use the MSN service, even when they are on the move.”
“People of all ages use MSN Messenger to communicate daily with friends, family and colleagues, and this new service, MSN Messenger/Hotmail Over SMS will give our customers a new form of freedom, interaction and mobility. We are pleased to be able to partner with the major telecommunications companies, M1, SingTel and StarHub to bring such a convenient, on-the-go service to our customers in Singapore,” said Shriram Adukoorie, Director of MSN South Asia.
“We are pleased and excited to be part of this important milestone deal with the three major Singapore telecommunications companies and MSN. The confidence that M1, SingTel and StarHub demonstrated in deploying the MSN Messenger Over SMS service with Mobileway further shows our capability for point-to-point secured delivery and our abilities to monetize mobile transactions,” said Cyrille Even, General Manager and Vice President of Mobileway Asia Pacific.
The popularity of MSN Messenger has grown significantly since its launch in September 1999 and today 110 million people around the world use MSN Messenger of which 14 million people use it across Asia. MSN Messenger continues to expand at a rapid rage of 60 percent each year across the region.
MSN Messenger Over SMS service is available now, and all MSN users can subscribe to this service via www.msn.com.sg/mobile.
Those who visit MSN online can also enter several promotions that will be running over the next three months with some great prizes to be given away including Xbox consoles and travel vouchers. To find out more details log onto www.msn.com.sg/messengersms.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft's corporate information pages.
About MSN
MSN is the world’s most popular destination on the Web, attracting more than 300 million visitors per month. Available in 34 markets and 18 languages, MSN provides consumers with their home on the Web. MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.
In Singapore, MSN is located at www.msn.com.sg.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device.
Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
About Mobileway
Mobileway is the leading global provider of mobile content services. For more than 450 leading brands, Mobileway facilitates the delivery of content to consumers with wireless devices. Mobileway has unrivalled worldwide SMS and MMS reach to all (500+) network operators and the largest ‘billing-on-behalf’ agreements for premium content including more than 120 direct connections essential in the delivery of time-critical interactive campaigns. Mobileway is funded by 3i, Citigroup, Investcorp, Mayfield, Nexit Ventures, Vertex Management, Capital Technologies CDQ Inc, and Intel Capital Corporation, among others.
For more information visit www.mobileway.com.
