The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway’s Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks
The Mobile Messaging Leader launches at SMS03 - DIMA its New Application Platform to Enable Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
Key Appointments Further Reinforce Mobileway’s Leading Position & Fuel Revenue Opportunities in the Australian Wireless Market
6 May 2004 Sydney, Australia
Today sees further evidence of Mobileway’s continued commitment to its partners and customers in Australia, as the global provider of mobile marketing and entertainment solutions announces several key appointments to further strengthen the management team of its Australia operations.
Matthew Talbot has been appointed as the Head of the Asia operations, spearheading Mobileway’s development of its Full Services business in the region; Cameron Franks joins as Senior Business Development Manager to help augment Mobileway's full service offering and client base; Ryan Bowman has been appointed as Business Development Manager, where he will foster closer relationships with partners and clients; and Keith Loutit has been appointed as the Marketing Director of Asia, where he will inject creative direction in the company’s wireless pitches to broadcasting networks, media partners, production companies and global brands.
Mobileway Asia Pacific General Manager and Vice President, Cyrille Even said: “The mobile marketing industry in Australia is entering an exciting phase. With the growing availability of MMS phones and 3G technologies, Australia is poised to rise to the next level of mobile marketing campaigns complete with pictures, video, audio and animation, incorporating creativity and an element of fun. These new digitainment opportunities will help marketers inject color into their marketing canvases and extend their reach to younger customers while providing additional avenues for mobile networks to generate revenue.”
“With the new talents that Mobileway brings to the market, the team in Australia will be employing their considerable energy, tenacity and sales acumen to drive forward sales in this key market. I am certain that everyone will be eager to give their fullest co-operation to the team as Mobileway continues to evolve in the market.”
Besides its Asia Pacific headquarters in Singapore, Mobileway has also established its presence in Hong Kong, Taipei, Kuala Lumpur, San Francisco, New York, London, Paris, Hamburg, Madrid and Milan. To date, Mobileway enjoys a well-established network of more than 150 direct connections with mobile operators across the world.
Mobileway recently completed a US$23 million Series D round of funding. A new US-based investment partner, Institutional Venture Partners (IVP), joins with existing investors 3i, CDP, Investcorp, Mayfield, Nexit Ventures and Visa. The additional capital will be used to expand into new territories such as China, increase Mobileway’s market penetration in the United States and launch a range of compelling new customer applications. The latest round increases the total capital raised since the company’s inception four years ago to more than US$77 million. It will help Mobileway to capitalize on and shape an unprecedented phrase of growth, innovation and consolidation in the wireless data services market.
Notes to Editors
Matthew Talbot
Prior to Mobileway, Matthew was based out of Beijing as the CEO of MIG (Mobile Internet Group), providing a white-labeled software infrastructure for the deployment and delivery of content, applications and services to mobile users through its international network of operators.
Matthew built the client base of MIG's mobilized customers to include major brands such as Sony Pictures, Disney, MSN, TV shows like “Who Wants to be a Millionaire” and “Big Brother”, as well as NBA All-Star Yao Ming. Matthew grew MIG from three to over 40-strong team spanning Beijing, Shanghai, Hong Kong, London, Sydney and the U.S.
Cameron Franks
Cameron brings with him a wealth of experience in developing greater interaction between Media and Mobile, having worked for the last three and a half years in Mobileway UK. As a founding member of the UK business, he played an instrumental role in establishing the company as one of the premier players in mobile messaging through the development of early relationships with domestic mobile networks and pioneering some of the UK’s first premium rate SMS projects. Cameron was also credited for developing innovative messaging services for a wide portfolio of clients spanning broadcast companies, leading marketing agencies and a number of blue-chip FMCG companies.
Ryan Bowman
Ryan joins Mobileway Australia after three years at iTouch Australia where he grow both the corporate and consumer divisions within the Asia Pacific Region, cultivating close rapport with advertising, telecommunications, media and Internet clients throughout the region.
Keith Loutit
As MIG’s creative lead and expert in mobile interfaces, Keith was responsible for MIG’s global application development, directing resources simultaneously in both China and Australia. He was the architect of the global wireless deployment of Charlie’s Angels: Full Throttle last winter and also the designer of successful high volume TVC applications, such as Australia’s ‘National IQ Test’ and ‘Big Brother 3 Voting’.
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About Mobileway
Mobileway is the leading global provider of mobile content services. For more than 450 leading brands, Mobileway facilitates the delivery of content to consumers with wireless devices. This is achieved through a combination of advanced project management capabilities and a portfolio of innovative tools to develop creative, fun and revenue generating mobile entertainment and marketing campaigns.
Mobileway has unrivalled worldwide SMS and MMS reach to all (500+) network operators and the largest ‘billing-on-behalf’ agreements for premium content including more than 150 direct connections essential in the delivery of time-critical interactive campaigns. This global network is supported by carrier-grade data centers in Paris, Silicon Valley and Singapore, 24/7/365 technical support and local commercial teams in the 12 Mobileway offices in Hamburg, Hong Kong, Kuala Lumpur, London, Madrid, Milan, New York, Paris, San Francisco, Singapore, Sydney and Taipei. This comprehensive network capability also ideally positions the company to handle interconnect traffic on behalf of wireless network operators for both SMS and MMS services anywhere in the World.
Mobileway is funded by 3i, Citigroup, InvestCorp, Mayfield, Nexit Ventures, Vertex Management, Capital Technologies CDQ Inc, and Intel Capital Corporation, among others. For more information visit www.mobileway.com.
For further information on Mobileway, please contact:
Simone Maclaughan
Mobileway Australia
Tel: +61 2 9251 8733
simone.maclaughan@mobileway.com
Jean Loh
Mobileway Asia Pacific
Tel: +65 6477 1964
jean.loh@mobileway.com
