The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
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Messaging Capability between Global GSM, TDMA and CDMA Networks
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MOBILEWAY APPOINTS HEAD OF ASIA FOR ITS MOBILE MARKETING & ENTERTAINMENT BUSINESS
Key Appointment to Drive Compelling, Revenue Generating Wireless Campaigns for Media Owners, Content and Communication Providers
12 April 2004 Singapore
As part of its continuing expansion plans for the Asia Pacific region, Mobileway, the global provider of wireless marketing campaigns and content, today announced the appointment of Matthew Talbot as the Head of Asia. In his new role, Talbot is charged with spearheading Mobileway’s development of its Full Mobilization Service line of business targeted at media owners, content and communication providers in Asia.
Matthew Talbot brings with him an illustrious record to Mobileway. Until recently, Matthew was based out of Beijing as the CEO of MIG (Mobile Internet Group), providing a white-labeled software infrastructure for the deployment and delivery of content, applications and services to mobile users through its international network of operators. Matthew built the client base of MIG's mobilized customers to include major brands such as Sony Pictures, Disney, MSN, TV shows like “Who Wants to be a Millionaire” and “Big Brother”, as well as NBA All-Star Yao Ming. Matthew grew MIG from three employees to an over 40-strong team spanning Beijing, Shanghai, Hong Kong, London, Sydney and the U.S.
Matthew says of his new appointment, “This is an extremely exciting phase, both personally and for Mobileway. We are witnessing a mounting acceptance of wireless campaigns complimenting existing traditional advertising and marketing media in Asia. My top priority is to assist our customers by providing them full mobilized services, which in turn help them to offer fun and compelling wireless campaigns to differentiate themselves from competitors, increase brand loyalty and generate additional sources of revenue.”
Prior to joining MIG, Matthew was with Tattersall’s - Australia's largest privately owned company and gaming and entertainment leader - as Marketing Strategic Planning Manager. Whilst at Tattersall’s, Matthew led the development and launch of Tatts.com and PhoneLotto - the company's online and IVR (Interactive Voice Recognition) based gaming brands, and was part of the successful bid team for the South African National Lottery.
Cyrille Even, General Manager and Vice President of Mobileway Asia Pacific, said of Matthew’s appointment, ”Matthew’s talent lies in his ability to initiate strategic development and constantly re-invent wireless marketing applications to advance the company’s growth. His dynamism and invaluable contacts made within the network operator environment and with premier international brands will enable Mobileway to further entrench and expand across Asia.”
About Mobileway
Mobileway is the leading global provider of mobile content services. For more than 450 leading brands, Mobileway facilitates the delivery of content to consumers with wireless devices. This is achieved through a combination of advanced project management capabilities and a portfolio of innovative tools to develop creative, fun and revenue generating mobile entertainment and marketing campaigns.
Mobileway has unrivalled worldwide SMS and MMS reach to all (500+) network operators and the largest ‘billing-on-behalf’ agreements for premium content including more than 150 direct connections essential in the delivery of time-critical interactive campaigns. This global network is supported by carrier-grade data centers in Paris, Silicon Valley and Singapore, 24/7/365 technical support and local commercial teams in the 12 Mobileway offices in Hamburg, Hong Kong, Kuala Lumpur, London, Madrid, Milan, New York, Paris, San Francisco, Singapore, Sydney and Taipei. This comprehensive network capability also ideally positions the company to handle interconnect traffic on behalf of wireless network operators for both SMS and MMS services anywhere in the World.
Mobileway is funded by 3i, Citigroup, InvestCorp, Mayfield, Nexit Ventures, Vertex Management, Capital Technologies CDQ Inc, and Intel Capital Corporation, among others. For more information visit www.mobileway.com.
For further information on Mobileway, please contact:
Jean Loh
Senior Marketing Manager
Mobileway Asia Pacific
Tel: +65 6477 1964
Jean.loh@mobileway.com
Jann Yip
Asian Publicis
Tel: +65 6455 2812
Mobile: +65 9651 2844
Jann@asianpublicis.com
