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Breakthrough Premium SMS Self Service Web Portal Launched by Mobileway and ZIM
Strategic partnership between messaging leaders makes premium SMS easier for businesses wanting to monetize mobile content, applications and services
19 July 2004 London, UK and Ottawa, Canada
Mobileway, the global leader in mobile messaging, marketing and entertainment, and ZIM, a leading mobile consumer and enterprise application developer for the global two-way SMS (Short Message Service) channel, today launched their premium SMS self service web portal. The low cost Internet service coupled with an easy to use ‘point and click’ interface expands opportunities for mobile content, services and applications.
This breakthrough, web-based service eliminates hefty set-up charges and does not require users to do any complex programming. This reduces the barriers to entry for many businesses and simplifies the process for those already using premium SMS. The premium SMS service provides connectivity to some 50 million mobile subscribers and is accessible through independent web sites operated by Mobileway and ZIM (www.mobileway.com and www.zimepl.com).
The premium SMS service is now available in the U.K. and the same ‘point and click’ model will be launched in Belgium, France, Germany, Ireland, Italy, the Netherlands and Spain in the near future.
This service addresses three main issues for businesses wanting to take advantage of premium SMS to generate revenue: price, ease of use and flexibility.
Price
This premium SMS portal eliminates the upfront investment typically required for programming or set-up fees. Users simply access the service online and purchase the package that best meets their needs. A real-time revenue tracker allows users to easily track revenue and out payments. One month renewable contracts and no large upfront costs make the service very cost-effective, opening the potential of premium SMS to small and medium sized users.
Ease of use
The self service model makes launching a premium SMS service easy and convenient. With ‘point and click’ online account creation and package purchase, users can be up and running within minutes. Plus the online revenue tracking, detailed out payment reports and easy to access customer support tools, virtually eliminate the risk associated with traditional premium SMS services.
Flexibility
The flexible, monthly packages let customers choose the best premium SMS package to meet their immediate needs and, with no long term contracts, users can easily adjust or upgrade their portal services for each campaign. The self service portal also allows customers to monitor and adjust campaigns ‘on the fly’ for customized, flexible SMS campaigns. Examples of premium SMS services users can run through this portal include notifications and subscriptions, interactive services, mobile promotions and competitions.
“We are thrilled to work with ZIM to launch this new and exciting approach to premium SMS,” said Bernadette Lyons, Mobileway Managing Director U.K. “This represents a shift in our industry, because now almost any firm can access premium SMS in an easy and cost-effective way.”
“Monetizing content, services and applications through premium SMS is much easier now thanks to this ‘point and click’ model,” said Dr. Michael Cowpland, President and CEO of ZIM. “ZIM is pleased to be working with Mobileway to expand the SMS market.”
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Note to editors:
About Mobileway:
Mobileway is the leading global provider of mobile content and network services. For more than 450 leading brands, Mobileway facilitates the delivery of content to consumers with wireless devices. This is achieved through a combination of advanced project management capabilities and a portfolio of innovative tools to develop creative, fun and revenue generating mobile entertainment and marketing campaigns.
Mobileway has unrivalled worldwide SMS and MMS reach to all (500+) network operators and the largest ‘billing-on-behalf’ agreements for premium content including more than 150 direct connections essential in the delivery of time-critical interactive campaigns. This global network is supported by carrier-grade data centers in Paris, Silicon Valley and Singapore, 24/7/365 technical support and local commercial teams in the 14 Mobileway offices in Beijing, Hamburg, Hong Kong, Kuala Lumpur, London, Los Angeles, Madrid, Milan, New York, Paris, San Mateo, Singapore, Sydney and Taipei. This comprehensive network capability also ideally positions the company to handle interconnect traffic on behalf of wireless network operators for both SMS and MMS services anywhere in the World.
Mobileway is funded by 3i, Citigroup, Institutional Venture Partners (IVP), InvestCorp, Mayfield, Nexit Ventures, Vertex Management, Capital Technologies, CDQ Inc, Intel Capital Corporation and Visa. For more information, visit www.mobileway.com.
About ZIM:
ZIM is a public company quoted on the NASDAQ owned and operated OTCBB under the ticker symbol ZIMCF. ZIM is a leader in consumer and enterprise applications for the global two-way SMS channel, including its mobile e-mail and office tools, ZIM SMS Office and ZIM SMS Mail, and its message delivery services for Bulk SMS, Premium SMS and Location Based Services (LBS). ZIM is also a provider of enterprise-class software and tools for designing, developing and manipulating database systems and applications. Through its two-way SMS expertise and mobile-enabling technologies, ZIM bridges the gap between data and mobility. For more information on ZIM and its customers, partners and products, visit: www.zim.biz.
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of Securities & Exchange Act. ZIM Corporation intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. All statements related to the agreement to offer mobile services with Mobileway, and the outcome of any contingencies, are forward-looking statements. All forward-looking statements made in this press release are made as of the date hereof, and ZIM Corporation assumes no obligation to update the forward-looking statements included in this news release, other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Please refer to ZIM Corporation’s filings with the SEC for additional information regarding risks and uncertainties, including, but not limited to, the risk factors listed from time to time in such SEC reports. Copies of these filings are available through the SEC's electronic data gathering analysis and retrieval system (EDGAR) at www.sec.gov.
For more information:
Jeremy Melhuish
Vice President
Communications and Marketing
ZIM Corporation
