The Perfect Mobile Match: Global Footprint, Extensive Applications, Integrated Billing, and Financial Strength Create Undisputed Market Leader, Reshape Mobile Industry
THE GLOBAL LEADER IN MOBILE CONTENT, ENTERTAINMENT & MARKETING SOLUTIONS CELEBRATES THE SUCCESSES OF THE PAST YEAR AT THE 2004 CONGRESS
Stand: B1, Hall 1 - The BIBO Yacht
International SMS Agreement with Hutchison CAT Wireless Multimedia Further Strengthens Mobileway’s Leadership in Delivering Full Two-way
Messaging Capability between Global GSM, TDMA and CDMA Networks
The Mobile Messaging Leader launches at SMS03 - DIMA its New Application Platform to Enable Brand Owners to Easily Deploy Mobile Services & Build Highly Targeted Databases
Fun Suite’ and ‘Campaign Manager’ application platforms allow mobile marketers and brand owners to rapidly deploy mobile services while building highly targeted databases
MOBILEWAY-INPHOMATCH RENEWS COMMITMENT TO THE SINGAPORE OUTDOOR ADVERTISING AWARDS 2004
Sponsors ‘Best Mobile/Wireless Campaign’, Enabling Mobile Voting via ‘The People’s Choice!’ Awards for the First Time
23 August 2004 Singapore
Newly-merged entity Mobileway-InphoMatch, leaders in global mobile messaging, wireless marketing, and entertainment services, have renewed their commitment to Singapore’s major creative show—the Singapore Outdoor Advertising Awards (SOAA) 2004 by serving as a category sponsor for the ‘Best Mobile/Wireless Campaign.’
The SOAA 2004, to be held on September 3 at the Singapore Repertory Theatre, is organized by AdAsia, the country’s top magazine for the advertising, marketing, and media industry, and supported by Designers Association Singapore and Institute of Advertising, Singapore. Last year, the awards attracted many entries and saw the participation of nearly every major agency in the country.
This year, for the first time since the inauguration of the SOAA, ‘The People’s Choice!’ award has been created to allow peers in the industry to vote for the ‘Best Billboard’ award via a mobile voting mechanism powered by Mobileway-InphoMatch.
“The Singapore Outdoor Advertising Awards has presented Mobileway-InphoMatch with the perfect opportunity to showcase our innovative technologies and platform to highlight our continuing efforts in educating the industry on the potentials of mobile marketing,” said Matthew Talbot, Vice President of A2P Sales in Asia for Mobileway-InphoMatch. Talbot also sits on the panel of specialist judges in the SOAA.
“Mobile marketing is not the only facet of a campaign, but it is an integral complement to the whole marketing mix, as it is an excellent medium to reach the young, trend-setting teens and young adults who are tech savvy. With Asia playing catch-up to its western counterparts, we are confident in helping marketers here gain additional sources of revenue and brand recall, just as we have successfully executed numerous mobile marketing campaigns for global brands across Europe and the U.S.,” Talbot concluded.
Mobile voting for ‘The People’s Choice!’ award for ‘Best Billboard’ is open from August 13, 2004 through September 3, 2004. One mobile number will be limited to one vote submission only. Singapore mobile subscribers simply need to text ‘SOAA’ and their choice of entry ‘A’ to ‘F’ and send in their vote via short code 75020 and +61 416 905 691 for international mobile subscribers. Results of the mobile voting will be revealed on the evening of the awards presentation. The entry that receives the most mobile votes will receive ‘The People’s Choice!’ award.
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About Mobileway-InphoMatch
On August 10 2004, Mobileway and InphoMatch merged to become the only carrier-class, global platform for mobile messaging services, billing, and rich media applications. The company is headquartered in Chantilly, Virginia, USA, and led by president and CEO Neville Street. Mobileway-InphoMatch delivers mobile messages (SMS/MMS), mobile content, and value-added services on behalf of carriers, content providers, global brands, mobile marketing partners, and entertainment companies around the world. The company’s network delivers to countries across six continents via 500+ network operators. Major carrier customers include Verizon Wireless, Vodafone, AT&T Wireless, T-Mobile, Telcel, Telefonica, and O2. The Mobileway-InphoMatch global network is supported by carrier-grade data centers in Paris; Singapore; Chicago, Illinois (USA); and Sterling, VA (USA). Global offices include Beijing, Chantilly, Hamburg, Hong Kong, Kuala Lumpur, London, Los Angeles, Madrid, Milan, New York, Paris, San Mateo, Singapore, Sydney, and Taipei. Mobileway-InphoMatch is funded by 3i, Draper Atlantic, Draper Fisher Jurvetson, The Grosvenor Funds, Institutional Venture Partners (IVP), and Mayfield, with additional strategic investments from Citigroup, Intel, and Visa. For more information, visit www.mobileway.com or www.inphomatch.com.
For media information, please contact:
Jean Loh
Senior Marketing Manager
Mobileway-InphoMatch
Tel: +60 3 6203 2713
Jean.loh@mobileway.com
Jann Yip
Asian Publicis
Tel: +65 6455 2812
Cell: +65 9651 2844
jann@asianpublicis.com
