Mobileway
Campaign Navigator The Mobile phone is the ultimate personal
device:
mobile entertainment continues to grow in popularity reaping
enormous revenues through the sale of content from simple ring tones
to MMS colour animations, and for marketers SMS can prove an
invaluable route to customers. However, any form of mobile activity
is heavily dependent upon the ability to create demand through
targeted content and to truly understand the consumer needs. If this
targeting falls by the wayside and consumers become bombarded with
unsolicited messages, the whole business case fails and heavy
regulation will put paid to any further innovation in this field.
The most powerful way to secure user permissions is to build an 'opt-in'
database on the back of quizzes, competitions and other mobile
services, this results in a highly targeted and legitimate user base
which can be used for further activities. Mobileway's Campaign
Navigator is a powerful and sophisticated tool that enables you to
design simple or complex mobile campaigns and services using a
series of Campaign Wizards, and automatically capture and process
any participating user's data.
By producing enhanced user profiles and a comprehensive evaluation,
Campaign Navigator allows much more advanced targeting of mobile
activities, resulting in a higher value of service to third party
companies and marketers. Whether it's voting, alerts, or even CRM
packages, the Campaign Navigator provides you with a quick and safe
return on investment while ensuring a truly effective mobile
campaign. The streamlined campaign set up process minimizes the
time-to-market and resources needed for the launch of new campaigns.
The enhanced quality of the data collected ensures that your mobile
marketing activities are highly targeted and add real value to the
mobile users, thereby maximising the impact of your brand on your
consumers.
The Mobileway Campaign Navigator is essentially made up of three
main components:
· Attention Management - enables the profiling of the mobile
users based on stated preferences, opt-in and opt-out, individual
permissions and observed behaviour. This solution can be linked to
one or more existing customer databases and easily adapts to any
existing marketing processes, data models and segmentation models.
The Attention Management module protects customers from unwanted
marketing messages (SPAM) and ensures that subscribers only receive
messages they have opted for, at optimal time and frequency
· Campaign Management - builds up campaigns based around user
profiles including specific rule engines for the personalization and
customisation of direct marketing, sales promotions and other mass
messaging campaigns. This solution suits both inbound (Mobile
Originated) and outbound (Mobile Terminated) campaigns as well as
longer sessions involving two-way communication. The user interface
is conducive to the self-provisioning of campaigns granting you the
flexibility to manage your own campaigns.
· Datamining - provides real-time feedback on campaign
performance; gives comprehensive record of individual campaigns;
monitors real-time customer activity; and creates statistical
reports/charts. These tools can be used to measure the impact of
campaigns or mapping the peaks in customer activity.
The Mobileway Campaign Navigator has been designed to integrate
with the following types of external services and platforms:
· CRM tools & Customer Databases - these can be connected to
the Campaign Navigator platform via a simple import/export of CSV
files or synchronized automatically using either ODBC or JDBC
protocols
· Customer Profiles collected via the Web - import and export is
possible via a Java API perfect for recruiting new users via a web
site
· Multi-channel Access - the platform can be interconnected with
other media such as IVR, web or email enabling end-users to
participate in marketing campaigns via their preferred channel and
increasing the pool of participants
· External content sources - content can be retrieved from external
sources such as from an Internet URL or sent to an external system
in order to trigger a specific action. This is ideal in the case of
newsletter where subscribers can be directed to a specific URL to
retrieve the latest edition
Mobileway's Campaign Navigator platform is presentation layer
independent, making it compatible with all messaging formats
including SMS, email, MMS, J2ME, Voice XML and Instant Messaging
GENERAL
FEATURES
·
Application
creation is fast and easy
·
Results
are shown in real-time, with instant access to statistics
·
Import
& export user profile data using CSV, database
synchronization or web form (Java API is provided)
·
Unlimited
list of fields for profiling users
·
Message
content can be personalized to include any part of a user
profile in the message body itself (e.g. first name)
·
Content
from a URL can be sent to users directly
·
Rules
can be applied to act dynamically according to a user's
classification or behaviour during a campaign (e.g. reclassify
user, send a specific message)
·
Potential
to create tailored campaigns, on request
;)
