In
partnership with OrderMotion, Mobileway offers a fast
and secure order solution. The first time a customer
places an order the mobile number will be recognized as
a new user and the merchant will call the customer
directly to register the necessary details to process
the order. Merchants can also leverage their existing
customer base and recruit mobile consumers when they
place a voice order by asking their mobile number and
adding it to their existing profile.
Consumers will then have the possibility to carry out
subsequent orders via SMS, eliminating the need for a
telephone call and so speeding up the transaction time
considerably. The 'device present' nature of SMS where
the mobile number is automatically registered with each
message ensures that fraud is minimized.
The SMS ordering platform from OrderMotion and Mobileway
also offers merchants enhanced security by
simultaneously offering them credit card hosting, order
processing and SMS connectivity.
