EMS enables users to send and receive a combination of
simple media such as melodies, pictures, sounds,
animations, modified text and standard text as an
integrated message for display on EMS-compliant handsets.
EMS is an enhancement of SMS but unlike MMS, is very
similar to SMS in terms of using the store and forward
centers, and the signalling channels.
This enriched messaging medium, opens up a whole new set
of opportunities for operators and handset manufacturers
wishing to capitalize upon the potential that EMS can
bring to mobile users now, while the full-blown
multimedia capabilities heralded by MMS and 3rd
generation mobile telephony are still a long time away
from widespread deployment. EMS provides mobile 'texters'
with new ways to express feelings, moods and personality
with the same familiar ease as composing an SMS message,
by downloading icons, sounds and graphics from the
Internet or creating custom media directly on the phone.
Mobileway works with a number of partners to offer EMS
content as well as providing an unrivalled network reach
and billing capability for message delivery across a
large number of operator's existing SMS networks to
EMS-compliant handsets. Mobileway also offers today's
ring tone publishers an RTTL (Ring tone text transfer
language) converter to enable simple conversion of any
RTTL ring tone into a binary string necessary for
delivery via EMS to the end user.
