The
Mobileway Fun Suite currently comprises 6 applications that can be
used to run promotions, quizzes and competitions all designed to
increase brand loyalty through fun and expand 'opt-in' direct mail
databases critical for the sending of information in future direct
SMS marketing campaigns.
FUN SUITE APPLICATIONS
· M-Vote - create instant votes and polls in 5 minutes using
this simple web-based tool, ideal to promote real-time interaction
with viewers of a tv show, listeners to a radio show or magazine
readers. This easy-to-use application captures votes from any
combination of channels including SMS, IVR and the Web and presents
the results in real-time. Using the HTML scripts provided
instructions can be instantly posted on a web site and an additional
publishing tool allows the results to be displayed instantly in the
form of a pie or bar chart.
· M-Quiz - a great tool to set up SMS quizzes for the TV, radio
or in the printed media, inviting trivia-lovers to test their
knowledge. Any number of questions can be set with multiple choices
or one single answer. On responding contestants will receive a reply
telling them whether they are correct or incorrect and supplying the
next question in the quiz. Quiz masters can choose to award points
based on correct answers and have a player ranking system or whether
to eliminate contestants that answer incorrectly immediately and
prevent them continuing to the next question.
· M-Moderator - an ideal way to manage the flow of messages
sent in to a radio DJ or television presenter, entries sent in to a
competition or even for fans to chat with their favourite celebrity
online. Using a simple web interface, all messages received are
published on screen with the date and time of arrival and any text
included with the message displayed alongside. A series of filters
can be applied to ensure that only messages containing certain
pre-determined keywords are displayed, or even to prevent the
display of messages containing inappropriate content or language.
· M-Instant Win - a straightforward yet effective application
for radio and TV shows to run instant competitions. Fans of the show
send in a single SMS for entry to the competition and receive an
immediate response informing them of whether they have won or lost.
This application has two modules: Winning Moments and Call Counter.
The first of these allows the competition hosts to set
pre-determined or random Winning Moments, periods of time during
which any messages received are instant winners. Several winning
moments can be allocated during a campaign as an enhanced incentive
to the players to keep trying. The Call Counter feature can be
programmed to allocate prizes to a specific number of respondents,
for example, every 10th message received is a winner, or the 100th
person to text in is a winner.
· M-Choice - Multiple Choice lifestyle questionnaires such
as 'How Romantic Are You?' or 'Which female Pop Star could you
date?' have been successfully used for many years in the printed
media, and this application is a brilliant adaptation for the mobile
phone. Consumers are sent questions with multiple-choice answers via
SMS and score a number of points depending on their individual
answers; at the end the total number of points is sent to the
respondent along with an appropriately matched profile and response.
