Mobileway
SMS2Mail SMS
has more than proved its worth as both a direct and indirect
marketing channel used as a supporting medium to more traditional
means of promotion and advertising. However, the text only nature
and 160-character limit of SMS have been constraints to the adoption
of the mobile as the principal promotional channel. SMS2Mail from
Mobileway is an excellent product combining premium SMS technology
with e-mail to provide a powerful marketing tool without the costs
of traditional promotional tools such as TV, radio, newspapers and
Internet banners.
Using SMS2Mail your target customers simply send in an SMS
containing their email address to a published number and the
application simultaneously sends a pre-defined reply by SMS and an
email containing the requested documents or information. All you
need do is activate your SMS2Mail account with Mobileway and you
will receive the URL, username and password in order to set up your
SMS2Mail campaign online.
Using one single allocated number (long number or short code) you
can set up different combinations of marketing collateral using
separate keywords which the mobile users text in with their email
address, this feature enables you to tailor the information to
different targets.
SMS2Mail eliminates the high costs involved in using traditional
marketing channels such as buying print advertising as well as the
costs involved in collating the requests and responding to the users.
SMS2Mail can actually generate a new revenue stream when
premium rate SMS is used, and the requests are automatically
collated into a database detailing the mobile phone number and email
of the users.
(*click the picture)
GENERAL
FEATURES
·
No
previous technical expertise is required to run this
application, it is all via a user-friendly web-based
self-provisioning interface
·
SMS2MAIL
campaigns are fast and easy to set up
·
Generate
revenues by using premium rate numbers so that customers pay
to receive the content
·
Reduce
costs by using email to send out information as against
traditional mail-outs
·
Easily
evaluate a campaign performance with real-time statistics
available for download, showing peaks and troughs of customer
response
·
Follow
up sales leads using the email address and mobile phone number
data collected from the campaign
·
Data
collected is the direct result of customers requesting the
information and so the leads can be re-used for further
marketing purposes
·
Content
sent via mail can be of any format including powerpoint
presentations, images, pdf documents as well as ring tones,
logos or even MMS messages.
;)
