M-Entertainment
Wireless entertainment is potentially the most complex area and certainly the one showing the greatest potential for growth. The mobile entertainment industry is made up of two quite distinct industries: entertainment and telecommunications, where the former is intent on generating revenues from people through provision of time killing, fun activities, the latter has traditionally been involved in raising revenues from cost-efficient communication services. This brings about an interesting marriage with a value chain made up of artists, directors, producers, technologies, producers and distributors, and complex issues needing to be addressed regarding not only distribution and share of revenues but also the aspect of copyright management and royalty fees.
Trying to reach a consensus and produce a sustainable business model is a tough challenge particularly given the number of players often involved in the value chain. Mobileway meets this challenge by leveraging its relationships with all parties to offer a single point of contact for all content providers to reach 90% of the world’s mobile population with entertainment services such as: Ring tone and logos, Picture messaging, Multimedia messaging, Wireless gaming and quizzes, Interactivity for TV and radio programmes including voting, and Mobile music.
In addition to enabling the publication of such products and services, Mobileway is unique in its ability to offer clients full settlement capability. Ensuring not only a seamless solution to the extremely complex task of recouping monies and re-allocating funds accordingly across the value chain, via a privileged relationship with a global bank, Mobileway can also reduce traditionally lengthy payment cycles, collect monies in 90 currencies, and allocate funds in the currency of choice.
In this way Mobileway is pivotal in transforming the mobile transaction value chain from a low penetration, low volume SMS transaction link between content and user where carriers dominate the relationship and content providers see small returns in a slow timeframe, to a truly global mobile data value chain enabling high branded content to reach all mobile users across the most efficient transport layer (today being SMS) enabling all players in the mobile entertainment space to reap large rewards in an efficient and timely
manner.
