M-Location
With consumers seeking relevance to his or her situation, Location-based services (LBS)
are built upon a strong business case. Once service and content providers can pinpoint the location of their customers, they can tailor their offers to meet people’s immediate needs. Today’s SMS solution is the preferred bearer for the majority of successful location-based services, but the imminent arrival of richer messaging technologies such as MMS is set to bring with it the ability to increase airtime usage and differentiate their offers even further to bolster customer loyalty.
It is widely acknowledged that location should be viewed as an integral part of a network rather than as an application in itself, the value comes when location is tied to other applications. This is particularly the case in today’s world of SMS where Mobileway can ensure that solutions such as m-marketing campaigns can be tailored to particular customers simply by asking users to ‘text’ to a particular number specific to a particular location such as a shopping centre or particular stretch of motorway. These forms of location-based mobile services already exist and have a proven track record among many of Mobileway’s
customers.
